Compare · BigSpy

BigSpy alternative that goes deep on Google instead of wide on everything

BigSpy is a large multi-platform ad database, and it covers more networks than AdEye does. That is the trade being made on this page, so it is worth naming first: if you want the widest possible net across social platforms, BigSpy casts it and AdEye does not.

The reason people go looking for a BigSpy alternative is usually the other side of that trade. Spreading across many networks means a shallow, cluttered result set on any one of them. AdEye takes the opposite bet and does a single library properly: search a competitor by brand or domain and you get every ad they are running in the Google Ads Transparency Center, each showing how long it has been live, with AI hook, angle and format tags on paid plans and a swipe file for the keepers. Public ad-library data only.

Ad Intelligence Feed

Live Google data

Enter a brand or a domain

Searching the Google Ads Transparency Center...

Try:

Public Google Ads Transparency data. Nothing behind a login.

Open your swipe file

Google Ads Transparency has no ads on record for that search. Google indexes ads by advertiser, so the brand's exact domain works best, for example nike.com.

Google Ads Transparency has no ads on record for . That is an answer about the brand, not a problem with the search: they are not running Google ads that Google publishes, or they advertise under a different registered name.

We could not reach Google Ads Transparency just now, so this is not a result about that brand, we simply could not look. Please try again in a moment. This search has not been counted against your allowance.

Open your swipe file

free left ·

See the comparison

Live Google Ads Transparency data · Run length · Public data only

BigSpy is a broad multi-platform database and reaches more networks than AdEye. AdEye trades that breadth for depth on one library: every ad an advertiser runs in the Google Ads Transparency Center, ranked by run length, with AI hook and angle tags on paid plans.

Side by side

AdEye vs BigSpy, honestly

A fair look at what each does well. Both are capable tools. Here is where they differ.

What matters	AdEye	BigSpy
Platform coverage	Google Ads Transparency Center only	Multiple platforms covered
Depth per platform	A brand's complete live Google ad set	Wide net, shallower per network
AI hook and angle tags	Auto-tagged on every creative, on paid plans	Filters and categories
Working signal	Ranked by run length	Engagement-based sorting
Swipe file	Boards, with a link back to each original ad	Collections
Data source	Google Ads Transparency Center, public data only	Public ad data
Best suited for	Teams who need a rival's full Google footprint	High-volume multi-platform search

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest. BigSpy is a trademark of its owner, used here for fair comparison.

Why marketers pick AdEye

The ad spy tool that shows you the why

One library, done properly

Rather than sampling many networks, AdEye indexes the Google Ads Transparency Center in depth, so a brand search returns their complete live Google ad set instead of whatever a wide crawler happened to catch.

AI angle tags

On paid plans each creative is labeled with its hook, angle and format, so you can sort a competitor by strategy and brief your next test straight from the tags.

A signal you can verify

Engagement counts are easy to game and absent from search ads entirely. AdEye reads what Google actually publishes: how long each ad has been running, which is the honest way to spot the ones a competitor keeps funding.

Good questions

BigSpy vs AdEye, answered

It depends whether you want breadth or depth. BigSpy covers more networks than AdEye, so for the widest social net it wins. AdEye does one library thoroughly: search a brand or domain and you get their whole live set in the Google Ads Transparency Center, with run length and AI hook and angle tags on paid plans.

Yes, by design. AdEye reads the Google Ads Transparency Center, which Google publishes so anyone can inspect the ads running to the public. Every result links back to its original record, so nothing is pulled from behind a login.

More comparisons