Find winning ads · Ecommerce Ad Spy

Ecommerce ad spy tool for Shopify and DTC competitor ads

Ecommerce moves fast, and the winning angles in your category change every few weeks. Checking each platform by hand leaves you a month behind the brands setting the trends, which in a category with a 90 day product cycle is most of the cycle.

AdEye is an ecommerce ad spy tool that pulls a brand's public Google ads into one feed, covering Search, Shopping, Display and YouTube, tags each creative by hook and format, and ranks them by the signal public data actually supports: how long an ad has been running. A DTC brand that has run the same testimonial angle for nine weeks has told you what is working far more reliably than any engagement count.

What you get out of it is a shortlist of proven angles to brief against, plus a record of what your category ran last quarter. Public ad-library data only, nothing scraped from a store back end and nothing behind a login.

Ad Intelligence Feed

Live Google data

Enter a brand or a domain

Searching the Google Ads Transparency Center...

Try:

Public Google Ads Transparency data. Nothing behind a login.

Open your swipe file

Google Ads Transparency has no ads on record for that search. Google indexes ads by advertiser, so the brand's exact domain works best, for example nike.com.

Google Ads Transparency has no ads on record for . That is an answer about the brand, not a problem with the search: they are not running Google ads that Google publishes, or they advertise under a different registered name.

We could not reach Google Ads Transparency just now, so this is not a result about that brand, we simply could not look. Please try again in a moment. This search has not been counted against your allowance.

Open your swipe file

free left ·

See it run

Live Google Ads Transparency data · Run length · Public data only

GOOGLE ADS TRANSPARENCY

Run length on every ad

AI-tagged hooks & angles

Why it works

What an ecommerce ad spy tool should do

Built for DTC creative cycles

Search the ecommerce brands you compete with and read the offers and angles they keep funding. DTC creative turns over faster than almost any other category, so a research tool that shows you a static archive is close to useless. What matters is which angles entered the category this month and which ones survived contact with a real budget.

What is scaling, not what is loud

Run lengths surface the creatives competitors are genuinely putting budget behind. This is the honest version of what other tools dress up as performance data. Nobody publishes ecommerce ad spend, but a brand that keeps one hook alive for eleven weeks is funding a winner, and that is readable from public data.

The offer, not just the creative

In ecommerce the offer usually beats the edit. AdEye tags hooks and formats so you can spot the UGC styles that convert, but the reusable intelligence is often in the copy: the bundle structure, the guarantee, the discount ladder, the free shipping threshold. Seeing which offer construction a category has converged on is worth more than another founder-to-camera reference.

The Google half most ecommerce tools skip

Almost every tool sold as an ecommerce ad spy is Meta-first. Minea, Dropispy, Winning Hunter and PiPiADS all index Facebook and TikTok creative, and none of them cover Google Ads at any price. That is fine until you remember where a growing store actually spends: Shopping feeds, brand defence on Search, and Performance Max soaking up the rest. If your competitor set is scaling, a large share of their budget is invisible to the tool you already pay for. AdEye reads the Google Ads Transparency Center, which is Google's own published record of the ads an advertiser has served, so that half stops being guesswork.

Shopping and Performance Max creative, not just text

Retail advertisers do not live in text ads. The Transparency Center publishes the image, video and Shopping creative an advertiser has served across Search, Shopping, Display and YouTube, including what Performance Max campaigns are serving. That matters because Performance Max is the format competitors are least able to hide and the one keyword tools cannot see at all: it never ran on a keyword list, so a scraper that models bids from search results reports nothing. The creative record is the one place it shows up.

Side by side

Ecommerce ad spy tools by platform, not by feature list

Prices checked against each vendor's own site in September 2026. These tools are mostly not substitutes for one another, which is why the platform column matters more than the price.

Tool	Entry price	Platforms covered	Best for
Minea	$49 a month, $39 quarterly	Meta and influencer placements	Dropshippers and DTC founders hunting winning products
Dropispy	Free tier, $29.90 a month Premium	Meta, plus a Shopify shop spy	High-volume Facebook product hunting on a budget
Foreplay	$59 a month	Meta, TikTok, LinkedIn	Creative teams building swipe files and briefs
Winning Hunter	$49 a month Basic	Meta, TikTok, Pinterest, TikTok Shop	All-in-one dropshipping product research
PowerAdSpy	$69 a month Basic	Tiered by network; Google Search only from $279	Media buyers wanting many social networks in one seat
AdEye	$39 a month, $19.50 billed yearly	Google Search, Shopping, Display and YouTube	Stores whose competitors also buy paid search and Shopping

What it surfaces

Every ad card carries the hook, angle and a working signal

You type a brand or a domain. AdEye pulls that advertiser's live public Google ads into one feed and AI-tags each creative on the paid plans, so you read the strategy and spot the long-running winners before you save a single one.

See what DTC rivals are scaling right now
Find winning offers, bundles and guarantees
Compare creative formats across a brand's ads
Compare Search, Shopping, Display and YouTube in one view
Track run lengths per ad
See which angles a competitor has run longest
Build a product-launch swipe file
Public ad-library data only

GOOGLE Top performer

image

PATAGONIA, INC. · RUNNING 1,789D

Why AdEye

One feed, the AI read, the working signal in view

Not a stale doc full of screenshots. One query for a brand, the run length on every creative, and a swipe file worth reopening. Public ad-library data only.

Every Google ad at once

The Google Ads Transparency Center searched by brand or domain, so competitor ad research is one query instead of clicking through Google's own viewer.

The AI reads the why

Creatives are tagged with their hook, angle and format on the paid plans, a few per search and kept once read, and a working signal flags the long-runners, so you see why an ad works, not just what it ran.

A swipe file that stays current

Save winners to boards, each keeping its run length and a link back to the original creative on Google, so the file is still useful months later.

Good questions

Questions about ecommerce ad spy

Very. AdEye lets you search competing ecommerce brands one at a time and see the ads they keep funding, including their offers, hooks and creative formats. It is built for the pace of DTC creative testing, where the useful question is which angles are surviving this month rather than which ones existed last year.

From the Google Ads Transparency Center. AdEye only surfaces public ads, never private store analytics, never anything behind a login, and never data from your competitor's ad account. Everything you see is published by the platforms themselves for advertising transparency.

It depends on whether you need product data or creative depth. Minea and Dropispy pair ads with Shopify product signals, which suits dropshipping research. AdEye is built for brands buying across several platforms who need run-length signals plus a swipe file the team keeps. AdSpy is the deepest if you buy Meta and nothing else.

No, and no honest tool can for ecommerce advertisers. Public ad libraries publish spend ranges only for political and social issue ads. For a DTC brand there is no published spend, no impressions and no conversion data. Run length is the closest legitimate proxy, and AdEye shows it rather than inventing a number.

Work backwards from creative persistence. Pull the ads for ten brands in your category, sort by how long each has run, and look at what the longest-running ads are actually selling. A product that keeps earning fresh creative across weeks is a product that is converting. New products with one ad and no variants are still tests.

AdEye tracks advertisers and their public ads, not store back ends. If a Shopify brand runs Google ads, their creative shows up under the advertiser name, along with the landing pages those ads point to. Their Meta and TikTok ads will not, because AdEye does not read those libraries. What it does not do is report a store's revenue or product-level sales, because that is not public.

Every search reads the Google Ads Transparency Center live, so the results are as current as Google's own record at the moment you search. There is no background refresh between your searches, so in a fast-moving quarter it is worth re-running the ones that matter to you.

Yes, and it is one of the better pre-launch uses. Before you commit to a positioning, pull every advertiser in the category and read what the surviving ads promise. You will usually find the category has already converged on two or three claims. Knowing that before you write your first brief saves an entire testing round.

No. AdEye covers Google only. Retail media networks like Amazon and Walmart do not publish comparable public ad libraries, so no ad spy tool can give you honest coverage there. If retail media is your main channel, this is not the right tool.

Yes. Ad libraries exist precisely so ads can be inspected publicly, and looking at what a competitor is selling and how is ordinary market research. The line is copying: lifting a competitor's footage, script or images into your own ad raises real copyright exposure. Study the offer structure and the angle, then produce your own asset.

Six to ten is the range that stays useful. Fewer and you mistake one brand's quirks for a category pattern. More and nobody reviews the feed. Pick the brands genuinely competing for your buyer, not the biggest names in the vertical, since a category leader with an eight figure budget tests in ways you cannot copy anyway.

Brief against it. A swipe file that only gets admired is overhead. The workflow that pays is quarterly: pull the longest-running ads in your category, extract the underlying promise from each, and turn the three most repeated promises into your next round of creative tests. Then check the following quarter whether the category moved.

It depends which half of the spend you need to see. For Meta creative and product discovery, Minea at $49 a month and Dropispy are the tools built for it, and neither covers Google. For the Search, Shopping, Display and YouTube ads the same competitors run, AdEye reads the Google Ads Transparency Center from $39 a month. Most Shopify brands scaling past six figures end up wanting both, because the two cover opposite platforms rather than competing.

Start with the domain, not the brand name. Enter the store's domain in the search above and AdEye returns the ads that advertiser is currently running through Google, each showing how long it has been live. Then open the Meta Ad Library separately and search the same brand, since Meta publishes its own ads free. Between the two you have the full creative picture. Neither source shows spend for a commercial advertiser, because no public library publishes it.

Yes. Shopping is one of the surfaces the Google Ads Transparency Center covers, so a retailer's product ad creative appears in the same feed as their Search text ads and YouTube video. What you will not get is their feed, their margins or their bids. You see the ad as a shopper saw it, plus how long it has been running, which is usually enough to tell a tested winner from a new experiment.

The Meta-first tools cluster between $39 and $99 a month at entry: Minea starts at $49, Foreplay at $59, PowerAdSpy at $69, and higher tiers run to $199 or more. Google-side coverage is cheaper because the underlying library is public: AdEye is $39 a month, or $19.50 billed yearly. Budget for the channel you actually buy rather than the longest feature list, since platform coverage, not features, is what separates these tools.

No, and treat any tool that claims a store revenue figure as an estimate rather than a measurement. Store spy tools infer sales from public order counters and product data, which is a model with wide error bars. Ad libraries publish creative, not commerce. The defensible signal is persistence: an ad a competitor has funded for four months is working for them, whatever the revenue number on some dashboard says.

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