Spy on competitors · For Agencies

Agency ad spy tool to track every client's competitor Google ads in one place

An ad spy tool for agencies has one job: let a small team check the live ads of every competitor across every client account, keep that research organized per client, and turn it into pitch and reporting material without a screenshot marathon. For agencies that run Google Ads, AdEye is a Google AdWords spy tool that does that from one login: search any competitor by domain, see their Search, Shopping, Display and YouTube ads sorted by how long each has run, and save the ones that matter to that client's board.

The manual way breaks at about the third client. Google's Ads Transparency Center is free and accurate, but it is one advertiser, one region and one format at a time, with no saving and no sorting by run length. Multiply that by six competitors per client and eight clients and you have a day a month of copy-paste, plus a research archive that lives in one account manager's downloads folder and walks out the door when they do.

AdEye plans are $60, $99, $300 and $600 a month for 500, 2,000, 10,000 or 20,000 searches, or $30, $49.50, $150 and $300 a month billed yearly. Most agencies sit on Pro or Agency and share one login across the team. AdEye covers Google only, and it does not estimate keywords or spend, so agencies usually pair it with a keyword tool. Our PPC spy tools comparison covers that half, and our guide on how to see competitors' Google ads shows the lookup step by step.

adeye · Ad Intelligence Feed

Live Google data

Enter a brand or a domain

Try:

Public Google Ads Transparency data. Nothing behind a login.

Comparing rivals? Separate up to 5 domains with commas to see their ads in one feed. Each one counts as one search.

Type a brand or a domain first, for example nike.com or Notion.

live ads from of competitors, in one feed

Open your swipe file

Google Ads Transparency has no ads on record for that search. Google indexes ads by advertiser, so the brand's exact domain works best, for example nike.com.

Google Ads Transparency has no ads on record for . That is an answer about the brand, not a problem with the search: they are not running Google ads that Google publishes, or they advertise under a different registered name.

We could not reach Google Ads Transparency just now, so this is not a result about that brand, we simply could not look. Please try again in a moment. This search has not been counted against your allowance.

Open your swipe file

free left ·

See it run

Live Google Ads Transparency data · Run length · Public data only

Google Ads Transparency

Run length on every ad

AI-tagged hooks & angles

Why it works

What an ad spy tool for agencies needs to do

Every client on their own board

Keep each client's saved competitor ads on a separate board instead of one pile of browser tabs. A new client takes about ten minutes to set up: create the board, search their five or six real competitors, save the ads worth tracking. Paid plans do not cap the number of boards, so what you size a plan by is searches a month, not clients.

Every Google surface in one lookup

Search a competitor's domain once and their Search text ads, Shopping listings, Display banners and YouTube video come back in one feed. That matters for agency work because clients rarely buy one format. A retailer that looks quiet on Search may be spending heavily on Shopping and YouTube, and you only see that when every surface comes back together.

Run length, the signal clients understand

Clients do not care about impression estimates you cannot defend. They understand "this competitor has run the same offer for five months." AdEye marks the first-seen date on every ad and sorts by run length, so a quarterly review can show which rival messages have survived and which new ones launched since the last meeting. It is observed data from Google's own record, so it holds up when a client pushes back.

Pitch material in minutes, not days

A new business meeting goes better when you walk in with a teardown of the prospect's three closest rivals: their longest-running ads, the offers they lean on, the formats they buy. With a creative feed that is a half-hour job. AI tags for hook, angle and format on paid plans make it faster to group ads by theme, and CSV export on the paid plans lets you drop the list straight into your own deck template.

Research the agency keeps

When the research sits on the agency account instead of in personal screenshot folders, it survives staff turnover and account handoffs. Every saved ad keeps the advertiser, format and dates. The competitor ads you logged for a client two years ago are still there when they ask why a rival's new campaign looks like one they ran before.

Side by side

Ad spy tools agencies use for Google, compared

Published prices read from each vendor's own site in August and September 2026. Observed means real creative from Google's record; modelled means estimated from scraped results.

Tool	What it gives an agency	Observed or modelled	Published price	Seats
AdEye	Every live Google ad per competitor, run length, boards per client	Observed	$60, $99, $300 a month; $30 to $150 billed yearly	One login per account
SpyFu Team / Agency	Estimated paid keywords, CPCs, spend and ad copy history	Modelled	$249 a month, or $187 billed annually	Extra users $30 each
Semrush Advertising Toolkit	Estimated keywords, Search ads and Shopping listings, campaign tools	Mostly modelled	$99 Base or $220 Pro a month	Not covered here
Adbeat	Display and native ads across networks, publishers bought	Observed creative; spend only on Enterprise	$249 or $399 a month	Not covered here
Adthena	Search share of voice and brand monitoring at scale	Modelled	Paid search products quote only	Quoted

What it surfaces

Every ad card carries the hook, angle and a working signal

You type a brand or a domain. AdEye pulls that advertiser's live public Google ads into one feed and AI-tags each creative on the paid plans, so you read the strategy and spot the long-running winners before you save a single one.

One login for every client account you manage
A separate board per client, with no board cap on paid plans
Search, Shopping, Display and YouTube in one lookup
First-seen date and run length on every ad
AI hook, angle and format tags on paid plans
CSV export of boards on the paid plans for client decks
Agency plan: 10,000 searches a month for $300
Public ad-library data only, safe to show clients

GOOGLE Top performer

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GYMSHARK USA INC · RUNNING 1,834D

Why AdEye

One feed, the AI read, the working signal in view

Not a stale doc full of screenshots. One query for a brand, the run length on every creative, and a swipe file worth reopening. Public ad-library data only.

Every Google ad at once

The Google Ads Transparency Center searched by brand or domain, so competitor ad research is one query instead of clicking through Google's own viewer.

The AI reads the why

Creatives are tagged with their hook, angle and format on the paid plans, a few per search and kept once read, and a working signal flags the long-runners, so you see why an ad works, not just what it ran.

A swipe file that stays current

Save winners to boards, each keeping its run length and a link back to the original creative on Google, so the file is still useful months later.

Good questions

Questions about for agencies

It depends on the channels your clients buy. For Google Search, Shopping, Display and YouTube creative, AdEye shows every live ad per competitor sorted by run length, from $60 a month. For estimated keywords and spend, SpyFu Team at $249 or Semrush Advertising at $99 to $220 are standard. Agencies running Meta need a separate Meta tool.

Because agencies watch many competitor sets at once. Google's Transparency Center makes you check each brand by hand, one advertiser and one format at a time, with no saving and no sorting by run length. An agency ad spy tool pulls every client competitor into one feed and keeps a record you can bring to strategy calls.

Agency tiers across the market generally run from about $220 to $400 a month, with seats often charged on top. AdEye Agency is $300 a month, or $150 billed yearly, for 10,000 searches, and Pro is $99. Compare on searches, seats and client count rather than headline price. Our ad spy tool pricing page lists every published tier.

Only by sharing the one login: an account is a single login and AdEye does not sell additional seats or per-user permissions. Everything saved lives on that account's boards, so the team works from one shared research library rather than private folders, and the searches on the plan are shared across everyone using it.

Paid plans do not cap how many boards you keep, so one per client is fine. What the plan sizes is searches a month: 500 on Starter, 2,000 on Pro, 10,000 on Agency. An agency checking six competitors for ten clients every week uses about 240 searches a month, which fits comfortably on Pro.

No, and no honest ad-library tool can observe it. Google never publishes an advertiser's spend. Tools that show spend figures estimate them from assumed traffic and CPCs. AdEye shows the reliable public signal instead: how long each ad has run, which tells you what a competitor keeps choosing to fund.

Yes. Everything AdEye reads is public transparency data that Google publishes deliberately. There is nothing private, no logged-in accounts and no personal data, so a competitor teardown built in AdEye can go straight into a client deck. Label run length as run length, not as performance, and it will hold up to questions.

You can export a saved board with CSV export on the paid plans and build the report in your own deck template, which is how most agencies present this work anyway. AdEye does not generate a branded client portal. If a white-labeled client login is a hard requirement for your retainer, that is worth knowing before you buy.

It is one of the few research assets that pays for itself in pitches. Walking in with a teardown of the prospect's three closest rivals, showing their longest-running ads and the angles the category has settled on, demonstrates thinking rather than describing it. That takes half an hour with a creative feed.

Start with Auction Insights in the client's own Google Ads account, which lists the domains that actually compete in their auctions. Take the top five or six by overlap rate, add any rival the client names, and track those. Our Auction Insights guide explains how to read the report.

Mine the category for surviving angles, then test your own executions of them. Pull every competitor ad that has run past six weeks, write down the core promise of each, and treat those promises as test hypotheses. It replaces guessing at concepts with starting from what competitors keep paying for.

Yes, through the first-seen date on every ad and your own record of what AdEye has shown you. On the paid plans you can add the competitor to your watch list and be emailed daily when something new appears, and the routine around it is a weekly or fortnightly review of what changed since the last one. Telling a client that their main rival launched a new offer last Tuesday is the kind of insight that keeps retainers. See our competitor ad monitoring page for a routine.

No. AdEye covers Google only: Search, Shopping, Display and YouTube. For Meta, Meta's own Ad Library is the public source and several paid tools build on it. LinkedIn runs its own ad library searchable by company page. Be clear about that split before you put AdEye on a paid social retainer.

Google Display Network banners are covered, since they sit in Google's ad record. Taboola, Outbrain and the open programmatic exchanges are not. Adbeat is the established tool there, with published plans at $249 and $399 a month. Agencies running heavy native alongside Google usually keep one tool for each.

About ten minutes: create a board, search the client's competitors, save what matters. The longer task is agreeing which competitors count, and that conversation is worth having with the client directly during onboarding. It often surfaces a rival the client worries about that never shows up in their auctions.

Yes. There is a one-time demo, so you can look up a real client competitor and see the feed before you pay. After that, Starter at $60 a month suits a small agency testing the workflow, and you can move to Pro or Agency once the number of clients and competitors grows.

Usually alongside, not instead. SpyFu and Semrush estimate keywords and spend, which helps with account builds and audits. AdEye shows the real ads competitors run across every Google surface, which helps with creative strategy, pitches and client reviews. The two answer different questions, and agencies doing both jobs tend to keep both.

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