Swipe file & analysis · Ad Creative Library

Ad creative library across Google's ad surfaces

Every major platform publishes an ad library, and each one is organized around the platform rather than around creative. You search by advertiser, in one place at a time, with no way to ask the question a creative team actually asks: show me every ad in this category that opens on a problem, or every vertical video using a founder-to-camera hook.

That mismatch is why creative research turns into a folder of screenshots. The raw material is public and free, but it is filed by who ran it rather than by what it does, so it is browsable and not searchable.

AdEye rebuilds Google's as one library. Public ads from the Google Ads Transparency Center land in a single index, and AI reads each one and tags the hook it opens with, the persuasion angle it runs, and the format it uses. You search an advertiser and get their Google creative in one place, tagged so you can read the idea behind it, with a first-seen date and a run length attached so you can tell a two-week test from an ad a brand has funded all year. Anything worth keeping goes to a swipe file on your account, organised into boards.

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Live Google data

Enter a brand or a domain

Searching the Google Ads Transparency Center...

Try:

Public Google Ads Transparency data. Nothing behind a login.

Open your swipe file

Google Ads Transparency has no ads on record for that search. Google indexes ads by advertiser, so the brand's exact domain works best, for example nike.com.

Google Ads Transparency has no ads on record for . That is an answer about the brand, not a problem with the search: they are not running Google ads that Google publishes, or they advertise under a different registered name.

We could not reach Google Ads Transparency just now, so this is not a result about that brand, we simply could not look. Please try again in a moment. This search has not been counted against your allowance.

Open your swipe file

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See it run

Live Google Ads Transparency data · Run length · Public data only

GOOGLE ADS TRANSPARENCY

Run length on every ad

AI-tagged hooks & angles

Why it works

What an ad creative library should do

One index across Google's surfaces

Search, Shopping, Display and YouTube creative in a single searchable library rather than one advertiser page at a time. The comparison that teaches you something is how the same angle is executed differently in a feed video and a YouTube pre-roll, and that comparison is impossible when the ads live in separate tabs.

Read the idea, not just the image

AI tags each ad by opening hook, persuasion angle and format, so you can see at a glance whether a competitor is leading with social proof or answering a price objection. Search is by advertiser, the way Google indexes its record, so you read a brand's creative strategy rather than browsing a category.

Run length separates proof from noise

A library full of ads with no duration data is just a mood board. Every creative here carries a first-seen date, a last-seen date and a run length, so you can filter to work that has survived months of a brand paying for it rather than work that looked interesting and quietly died in week two.

What it surfaces

Every ad card carries the hook, angle and a working signal

You type a brand or a domain. AdEye pulls that advertiser's live public Google ads into one feed and AI-tags each creative on the paid plans, so you read the strategy and spot the long-running winners before you save a single one.

See Search, Shopping, Display and YouTube creative together
See hook, angle and format tags on each ad
See run length on every ad
Browse live current creative, not a frozen archive
Save references to a searchable swipe file
Pull a competitor's best examples for a client pitch
Compare how one angle is executed per platform
Public ad-library data only, nothing behind a login

GOOGLE Top performer

image

PATAGONIA, INC. · RUNNING 1,789D

Why AdEye

One feed, the AI read, the working signal in view

Not a stale doc full of screenshots. One query for a brand, the run length on every creative, and a swipe file worth reopening. Public ad-library data only.

Every Google ad at once

The Google Ads Transparency Center searched by brand or domain, so competitor ad research is one query instead of clicking through Google's own viewer.

The AI reads the why

Creatives are tagged with their hook, angle and format on the paid plans, a few per search and kept once read, and a working signal flags the long-runners, so you see why an ad works, not just what it ran.

A swipe file that stays current

Save winners to boards, each keeping its run length and a link back to the original creative on Google, so the file is still useful months later.

Good questions

Questions about ad creative library

It is a searchable collection of real advertising creative you can browse for reference and research. Platforms publish their own versions, such as the Meta Ad Library and Google's Ads Transparency Center, organized by advertiser. A cross-platform creative library indexes the same public ads by what the creative does, so you can search by hook or format instead of by brand.

One: the Google Ads Transparency Center, which covers Search, Shopping, Display and YouTube in a single advertiser record. It does not cover Meta, TikTok, LinkedIn, native and push networks, or retail media on Amazon and Walmart. Those publish their own libraries and you would use each platform's tool directly.

The underlying platform libraries are free and public, and for looking up one brand they are the authoritative source. AdEye is a paid product because the work it does is indexing, tagging and tracking that data over time, which is the part no free tool provides. Plans start at 39 dollars a month.

Every search reads Google's live record rather than a frozen archive. Each ad carries its first-seen date and its run length, which tells fresh tests apart from creative a brand has kept funding. AdEye does not re-check ads between your searches.

Not directly. Google indexes its ad archive by advertiser, so you search a brand name or a domain and filter within what comes back, using the AI tags on the creative. Category research means building the advertiser list yourself first. There is no formal industry taxonomy, because the public libraries do not publish one and inventing a classification would mean guessing at which bucket an advertiser belongs in.

Filter by format tag. Every ad is classified as static image, carousel, vertical video, pre-roll and so on when it is indexed, so you can pull every vertical video in a category and compare openings side by side. Combining a format filter with a run-length filter is the fastest way to find formats that keep earning their spend.

You can save any ad to a swipe file organised into boards, and export a board to CSV on the paid plans when you are building a deck or a creative brief. AdEye is a web app, so there is no browser extension to install and no API to call.

A creative library is the searchable universe of ads you can look through, and a swipe file is your curated selection from it. The library answers what is running in this category, the swipe file answers what we decided is worth referencing. Useful research needs both, and a swipe file with no library behind it goes stale quickly.

It goes back to when a search of yours first surfaced each ad, not to the beginning of a platform archive, because for ordinary commercial ads no such archive exists. Meta drops stopped commercial ads from default results and Google publishes no retention guarantee, so continuous observation is the only way anyone builds creative history.

No public source reports click-through rate, conversions or spend for commercial ads, so any tool showing those is modelling them. What the library gives you is duration, which is an observable fact. An ad running eight months is a strong signal, even though it is not a conversion rate.

Reviewing public ads is entirely legitimate and is why ad libraries exist. Reproducing someone's photography, video or copy in your own ads is a different matter and can raise copyright and trademark issues. The practical line most creative teams work to is that you can study an angle freely but you produce your own execution.

Mostly performance marketers planning the next creative test, agency strategists building competitive decks for a pitch, and in-house creative teams who need reference before a shoot. The common thread is people who have to produce new ads on a schedule and would rather start from what a category has already proven than from a blank page.

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