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Search ad libraries · Facebook Ad Library

Facebook Ad Library and Meta ads library search, built for finding ideas

The Facebook Ad Library, now officially the Meta Ad Library, holds every active ad on Facebook and Instagram. Anyone can open it, no account needed. Using it for real research is the chore: there is no good sorting, no tagging, and no way to keep the ads you like for later.

AdEye pulls the same public ad-library data into a clean feed, tags each creative by hook, angle, and format, and shows you which ads are working based on run length and variations. Nothing behind a login, just the public ads, organized the way a marketer actually thinks.

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Public ad-library data only. Nothing behind a login.

ads found · showing top creatives

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4 ad libraries, 1 feed · AI hook and angle tags · Public data only

META GOOGLE TIKTOK YOUTUBE

4 libraries one feed

AI-tagged hooks & angles

Why it works

What the Facebook Ad Library gives you here

Clean ad feed

All public Facebook and Instagram ads in one place, with no clutter and no manual scrolling.

Smart tags

AI labels every creative with its hook, angle, and format so patterns are obvious at a glance.

Track changes

Get alerts when a brand launches new ads or kills old ones so you never miss a shift.

What it surfaces

Every ad card carries the hook, angle and a working signal

You type a brand or niche. AdEye pulls the live public ads into one feed and AI-tags each creative, so you read the strategy and spot the proven winners before you save a single one.

  • Browse public FB and IG ads fast
  • Tag every ad by hook and angle
  • Spot which creatives are scaling
  • Get alerts on competitor launches
  • Public ad-library data only
META Top performer
HOOK Before/after ANGLE Results UGC video

RUNNING 210d · 31 VARIATIONS

Why AdEye

One feed, the AI read, the working signal in view

Not four browser tabs and a stale doc. One query across every ad library, the strategy behind each creative, and a living swipe file with alerts. Public ad-library data only.

Every platform at once

Meta, Google, TikTok and YouTube searched in one feed for any brand or niche, so competitor ad research is one query instead of four manual hunts.

The AI reads the why

Every creative is tagged with its hook, angle and format, and a working signal flags the long-runners and scalers, so you see why an ad works, not just what it ran.

A swipe file that stays current

Save winners to boards and get alerted when a tracked competitor launches or scales a new ad, so your research never goes stale in a Google Doc.

Good questions

Questions about facebook ad library

The Meta Ad Library is a free, public, searchable database of every ad currently running across Facebook, Instagram and Messenger. Meta publishes it for advertising transparency, so anyone can look up a brand and see its live creatives. No account, no login and no ad spend required.
Yes. They are the same tool under two names. It launched as the Facebook Ad Library and was renamed the Meta Ad Library when Facebook rebranded to Meta, since it now covers Instagram and Messenger too. Both names point at the same public archive at facebook.com/ads/library.
Not for normal commercial ads. The Meta Ad Library publishes spend ranges and impressions only for political, election and social-issue ads. For everything else you see the creative and its start date but no budget. Run length and variation count are the honest proxies for what is working.
AdEye reads the same public ad-library data that Meta makes available for transparency. We do not access anything behind a login, we just organize the public ads into a usable feed with AI tags and tracking.
AdEye keeps an up-to-date view of live public ads and flags new launches as they appear. You can sort by run length to instantly separate fresh tests from long-running proven creatives.
Open the library, pick a country, set the category to "All ads" and type a keyword instead of a Page name. Meta then returns ads whose text contains that word. Keyword search is broad and noisy in the native tool, since it matches any advertiser in the country, which is why filtering by hook and angle afterwards saves most of the time.
Three usual reasons: the brand has no ads running right now, since the library only shows active commercial ads; you are searching a product name rather than the exact Facebook Page name; or your country filter is set somewhere the brand does not advertise. Try the Page name exactly as it appears on Facebook, with the country set to United States.
Yes. Meta ads are bought across placements, so the same library covers Facebook, Instagram, Messenger and Audience Network. An ad you see in the library may be running on Instagram Reels, in the Facebook feed, or both. The library does not always make the placement obvious, but the creative is the same asset.
For ordinary commercial ads it is a live snapshot: you see what is running now, plus each ad's start date, and ads disappear once they stop. Political and social-issue ads are archived for seven years. That means competitive history is something you have to capture as it happens, which is why ongoing tracking beats a one-off search.
Select the brand's Page from the Ad Library dropdown rather than pressing enter on typed text. The library then lists every live ad for that one advertiser with a start date on each. Picking the Page is what pins results to a single company instead of keyword-matching ad copy across the whole country.
It is the URL parameter Meta uses to show every ad belonging to one Facebook Page, and the number after it is that Page ID. The resulting link is a stable shortcut straight to one advertiser's active ads, which is why it turns up in shared competitive research links.
Not in the native tool. Meta matches on Page name and ad text, never on the advertiser's domain, so a company whose Page name differs from its website looks like it is not advertising at all. Take the exact Page name from the company's Facebook profile before concluding anything.
Meta moved it. The old About then Page Transparency route now returns nothing on most pages, so people assume it was deleted. It was relocated: click the Page name at the top of the profile and scroll to the transparency and details area. The panel lists the Page ID and links into the Ad Library for that advertiser.
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More ways to spy on competitor ads

Facebook Ad Library Active Ads

Check whether any company is running Facebook ads right now, then read every live creative.

Learn more

Facebook Page Transparency

Go from any Facebook page to every ad it is running, even when the transparency section is hidden.

Learn more

Instagram Ad Library

Search any brand and see every Instagram ad it is running right now, pulled from the same public Meta record.

Learn more
See every ad spy tool use case See ad spy tool pricing Back to the ad spy tool

See what your competitors are running today

Type any brand and watch their live ads stream into one feed, AI-tagged with the hook, angle and what is actually working.

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Public ad-library data only: Meta, Google, TikTok and YouTube. Nothing behind a login, no private data.

4 ad libraries, 1 feed · AI hook and angle tags · Public data only