Compare · Sensor Tower

Sensor Tower alternative for self-serve competitor ad research without an enterprise quote

Sensor Tower, through its Pathmatics product, is the enterprise standard for digital ad intelligence. It estimates competitor ad spend across display, video, social and mobile, tracks advertiser and publisher relationships, and serves 2,500-plus large brands and agencies. It is genuinely powerful, it covers far more inventory than AdEye, and it is priced and sold like enterprise software: pricing is custom, you talk to an account manager, and the platform is built for analysts who need spend estimates and share-of-voice reporting across a whole market.

Most marketers and small agencies do not need that, and cannot easily buy it. AdEye is the self-serve alternative aimed at a much narrower day-to-day job: it pulls a competitor's live public ads from the Google Ads Transparency Center into one feed by brand name or domain, shows how long each has been running, and AI-tags each by hook, angle and format on paid plans. You sign up and start in minutes on a paid plan from $19.50 per month, with no sales call and no annual contract. The honest difference is what each measures. Pathmatics estimates dollars across many channels; AdEye reads real creatives on one and reports their staying power.

Ad Intelligence Feed

Live Google data

Enter a brand or a domain

Searching the Google Ads Transparency Center...

Try:

Public Google Ads Transparency data. Nothing behind a login.

Open your swipe file

Google Ads Transparency has no ads on record for that search. Google indexes ads by advertiser, so the brand's exact domain works best, for example nike.com.

Google Ads Transparency has no ads on record for . That is an answer about the brand, not a problem with the search: they are not running Google ads that Google publishes, or they advertise under a different registered name.

We could not reach Google Ads Transparency just now, so this is not a result about that brand, we simply could not look. Please try again in a moment. This search has not been counted against your allowance.

Open your swipe file

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Live Google Ads Transparency data · Run length · Public data only

Sensor Tower (Pathmatics) is an enterprise ad-intelligence platform focused on estimated competitor ad spend and share of voice across many channels, sold on custom pricing through sales. AdEye is a self-serve competitor creative-research feed on the Google Ads Transparency Center, from $19.50 per month. One models spend for analysts; the other surfaces real Google creatives for marketers.

Side by side

AdEye vs Sensor Tower, honestly

A fair look at what each does well. Both are capable tools. Here is where they differ.

What matters	AdEye	Sensor Tower
Core job	See and save a rival's live Google creatives	Estimate competitor ad spend and share of voice
Buying process	Self-serve, start in minutes	Contact sales, custom quote
Estimated spend data	No, reads run length instead	Yes, its main output
Creative AI tagging by hook and angle	Yes, on every ad, on paid plans	Not the focus
Platforms	Google Ads Transparency Center only	Display, video, social and mobile, broad
Entry price	One-time demo of 10 searches; paid from $19.50/mo	Custom enterprise pricing
Best suited for	Marketers, DTC and small-to-mid agencies	Enterprise analysts and large agencies

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest. Sensor Tower is a trademark of its owner, used here for fair comparison.

Why marketers pick AdEye

The ad spy tool that shows you the why

Self-serve, not a sales cycle

Pathmatics is bought through an account manager on a custom quote and an annual commitment. AdEye you sign up for and use the same day, on a paid plan from $19.50 per month, no call required. For a marketer or a small agency that needs an answer this week, that difference is the whole decision.

Real creatives over estimated dollars

Pathmatics models estimated spend and share of voice, which is what enterprise analysts need. AdEye instead shows the actual Google ads and reads their staying power. Public libraries never publish real spend for commercial ads, so AdEye uses run length as the honest signal of what a competitor is funding, without pretending to know the dollar figure.

Built around one daily question

The everyday task for most teams is not a spend model, it is: what is this competitor running on Google right now, which creatives keep going, and can I save them. AdEye is built for exactly that, with an AI-tagged feed and a searchable swipe file, rather than an enterprise reporting suite you have to be trained on.

Good questions

Sensor Tower vs AdEye, answered

Only for a narrow slice of it: seeing and saving a competitor's Google creatives, without an enterprise contract. Pathmatics goes much further with estimated ad spend, share-of-voice reporting and publisher-level data across a whole market and many channels. If you need spend modeling for analysts, Pathmatics is the fit; if you want a fast, self-serve view of the ads a rival runs on Google, AdEye covers that.

As of July 2026 Sensor Tower and its Pathmatics ad-intelligence product use custom enterprise pricing, so there is no public monthly figure and you request a quote through sales. AdEye is self-serve, with paid plans from $19.50 per month billed yearly and a one-time demo of 10 searches to try it first. The gap reflects who each is for: enterprise analysts versus individual marketers and small agencies.

No, and it says so plainly. Public ad libraries do not publish real spend, so AdEye does not invent a dollar estimate. Instead it reads run length, the signal you can actually verify, to flag which creatives a competitor keeps funding. Pathmatics builds estimated spend models; AdEye reads observable staying power.

Marketers, DTC brands and small-to-mid agencies who want to study a competitor's Google creatives, spot proven angles and build a swipe file, without an enterprise budget or a sales cycle. Sensor Tower is the better choice for large organizations that need estimated spend, share of voice and market-wide reporting and have the budget for a custom enterprise contract.

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