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Search ad libraries · LinkedIn Ad Library

LinkedIn ad library: search the LinkedIn ads library for competitor B2B ads

The LinkedIn ad library is a free, public database of the sponsored ads that have run on LinkedIn since June 1, 2023. It lives at linkedin.com/ad-library, and you can search it by company or advertiser name, by payer name, or by keyword, then narrow the results by country and date range. LinkedIn built it to meet the transparency rules in the EU Digital Services Act, which is why the depth of the data depends on where an ad was targeted. Each ad stays in the library for one year after its last impression, and a new ad usually shows up shortly after it gets its first one.

For any ad, anywhere in the world, you get the creative itself, the headline and body copy, the ad format, the advertiser name, and the payer name behind the billing. For ads targeted at the European Union you also get an impression range, the dates the ad ran, and the top targeting parameters the advertiser selected, which is the closest thing to a public view of LinkedIn targeting that exists. What you never get is spend, budget, click-through rate, conversions, or engagement counts, and outside the EU you get no targeting at all. So the library is excellent for reading a competitor's messaging, offers and creative direction, and no help at all for sizing their budget.

One thing to be straight about: AdEye does not cover LinkedIn. It pulls live public ads from Meta (Facebook and Instagram), Google, TikTok and YouTube into one searchable feed, AI-tagged by hook, angle and format, with run length and variation count on every ad so the creatives carrying real budget rise to the top. Most B2B teams buying LinkedIn also run retargeting and demand capture on those four platforms, so the honest split is to use LinkedIn's own library for LinkedIn and AdEye for the rest of the mix. If LinkedIn is your only paid channel, LinkedIn's library is all you need.

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Why it works

What the LinkedIn ad library shows and what it holds back

Search by keyword, not just company name

Most people type a competitor's name and stop there. The keyword field searches ad text across advertisers, so you can pull every ad mentioning a category term, a pricing claim or a competitor's product name and find companies you did not know were bidding for the same buyer. The payer field is the third input, and it matters when an agency or parent company is footing the bill under a different legal entity than the brand on the ad.

EU-targeted ads carry far more data

The library exists because of the EU Digital Services Act, so ads aimed at the European Union come with an impression range, the run dates and the advertiser's top targeting parameters. Ads targeted only at the United States show the creative and the advertiser but no impressions and no targeting. If a competitor runs in both regions, their EU records will tell you more about how they segment than anything you can see from the US side.

One year of history, then the record is gone

An ad stays in the library for one year after its last impression, and nothing before June 1, 2023 is there at all. That is a real constraint if you are trying to reconstruct a competitor's messaging arc over several years. Anything you want to keep past that window has to be saved on your side while the ad is still live, which is the argument for a swipe file rather than a bookmark.

What it surfaces

Every ad card carries the hook, angle and a working signal

You type a brand or niche. AdEye pulls the live public ads into one feed and AI-tags each creative, so you read the strategy and spot the proven winners before you save a single one.

  • Read a competitor's current LinkedIn positioning and offers
  • Find advertisers by keyword instead of by company name
  • See which ad formats a competitor is actually buying
  • Check impression ranges and targeting on EU-facing ads
  • Track how long a message has been running before it changes
  • Cover Meta, Google, TikTok and YouTube in AdEye alongside it
  • Save creatives before the one-year window closes
  • Get alerts when a competitor launches new ads off LinkedIn
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RUNNING 210d · 31 VARIATIONS

Why AdEye

One feed, the AI read, the working signal in view

Not four browser tabs and a stale doc. One query across every ad library, the strategy behind each creative, and a living swipe file with alerts. Public ad-library data only.

Every platform at once

Meta, Google, TikTok and YouTube searched in one feed for any brand or niche, so competitor ad research is one query instead of four manual hunts.

The AI reads the why

Every creative is tagged with its hook, angle and format, and a working signal flags the long-runners and scalers, so you see why an ad works, not just what it ran.

A swipe file that stays current

Save winners to boards and get alerted when a tracked competitor launches or scales a new ad, so your research never goes stale in a Google Doc.

Good questions

Questions about linkedin ad library

Yes. LinkedIn launched its Ad Library in June 2023 to comply with the EU Digital Services Act, and it is free and public at linkedin.com/ad-library. It holds the sponsored ads that have run on LinkedIn since June 1, 2023, and you can search it by company or advertiser name, payer name, or keyword, then filter by country and date range.
Go to linkedin.com/ad-library in any browser. It is a public page rather than a feature buried in Campaign Manager, so you do not need an advertising account or an active campaign to use it. Type a company name into the search box, or switch to a keyword search if you want to find ads by what they say rather than who ran them.
The search bar accepts three kinds of input: a company or advertiser name, a payer name, or a keyword found in the ad text. Once results load, filter by country and by date range to narrow them. For ads that ran in the European Union you also get filters for impression range and for the targeting parameters the advertiser used.
Yes. LinkedIn publishes it as a transparency tool, so there is no fee, no plan and no usage cap on browsing it. The cost shows up as time rather than money, because there is no way to export results, no saved search, and no alerting, so any ongoing monitoring means opening the page and scrolling it again yourself.
It covers ads that ran on LinkedIn after June 1, 2023, and each ad remains for one year after its last impression. So the practical window is a rolling twelve months from the moment an ad stops serving. Campaigns that ended more than a year ago have already dropped out and cannot be recovered from the library.
Yes, and it is fully sanctioned. Searching a competitor in the LinkedIn ad library returns the sponsored ads they are running, including the creative, headline, body copy, format and the payer behind them. It is public transparency data LinkedIn publishes deliberately, so nothing about looking is against the rules or hidden from the advertiser.
No. There is no budget, spend or cost figure anywhere in the library. For EU-targeted ads you get an impression range in brackets, which hints at relative scale, but LinkedIn never publishes what an advertiser paid. Anyone quoting you a precise LinkedIn spend number for a competitor is modelling an estimate, not reading it off the library.
Only for ads targeted at the European Union. Those records list the top targeting parameters the advertiser chose, and you can filter results by them. For ads aimed at the United States or anywhere outside the EU, no targeting information is shown at all. This is the single biggest gap for US marketers using the library.
An ad typically appears shortly after it receives its first impression, which in practice means within a day or two of going live. That lag is worth remembering when you are watching for a competitor launch, because an empty result today does not prove they have not just started something.
LinkedIn does not publish a public ad library API the way Meta does for the Facebook Ad Library. The library is a web interface only. Several third-party services sell scraped access to the same records, but they are not official, so coverage and reliability vary and they can break whenever LinkedIn changes the page.
Usually because they are not running sponsored ads, or the ads ran outside the covered window. Three other causes are common: the ads are billed under a different payer name, such as an agency or parent entity, the company name on the page differs from the legal name, or the ads are restricted, in which case LinkedIn hides the preview and advertiser details.
There is no export or download button. You can open an ad and save the creative manually, but there is no bulk export, no CSV and no way to snapshot a competitor's whole account at once. Since records disappear a year after the last impression, anything you want to keep needs saving while the ad is still listed.
No. AdEye covers Meta (Facebook and Instagram), Google, TikTok and YouTube, and we would rather say so plainly than let you find out after signing up. Use LinkedIn's own ad library for LinkedIn. If your team also buys on the four platforms AdEye does cover, it gives you cross-platform search, AI tags for hook and angle, run-length signals, swipe files and alerts that the LinkedIn library has no equivalent for.
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See what your competitors are running today

Type any brand and watch their live ads stream into one feed, AI-tagged with the hook, angle and what is actually working.

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Public ad-library data only: Meta, Google, TikTok and YouTube. Nothing behind a login, no private data.

4 ad libraries, 1 feed · AI hook and angle tags · Public data only