Compare · Foreplay

Foreplay alternative for the Google half of competitor research

People comparing Foreplay alternatives usually love the swipe-file-and-brief workflow, and the honest thing to say up front is that Foreplay covers Meta and TikTok and AdEye does not. If Meta swipe is the whole job, Foreplay is the better tool and this page will not pretend otherwise.

What AdEye does is the part most swipe tools skip entirely: Google. Search a competitor by brand name or domain and AdEye returns every ad they are running through the Google Ads Transparency Center, with how long each creative has been live, so you can tell a funded ad from a four-day test. On paid plans each creative is AI-tagged by hook, angle and format, and anything worth keeping goes into a swipe file. Public ad-library data only.

Ad Intelligence Feed

Live Google data

Enter a brand or a domain

Searching the Google Ads Transparency Center...

Try:

Public Google Ads Transparency data. Nothing behind a login.

Open your swipe file

Google Ads Transparency has no ads on record for that search. Google indexes ads by advertiser, so the brand's exact domain works best, for example nike.com.

Google Ads Transparency has no ads on record for . That is an answer about the brand, not a problem with the search: they are not running Google ads that Google publishes, or they advertise under a different registered name.

We could not reach Google Ads Transparency just now, so this is not a result about that brand, we simply could not look. Please try again in a moment. This search has not been counted against your allowance.

Open your swipe file

free left ·

See the comparison

Live Google Ads Transparency data · Run length · Public data only

Foreplay is a strong Meta and TikTok swipe-and-brief tool and covers more platforms than AdEye does. AdEye is the pick for the Google side: every ad a brand runs in the Google Ads Transparency Center, ranked by run length, with AI hook and angle tags on paid plans.

Side by side

AdEye vs Foreplay, honestly

A fair look at what each does well. Both are capable tools. Here is where they differ.

What matters	AdEye	Foreplay
Platform coverage	Google Ads Transparency Center only	Strong on Meta and TikTok swipe
AI hook and angle tags	Auto-tags hook, angle and format on paid plans	Manual tags and boards
Working signal	Ranked by run length	Focus on saving and briefing
Swipe file	Save any ad to boards, with a link back to the original	Swipe boards and briefs
How you search	By brand name or domain, the way Google indexes advertisers	Browse and filter a curated library
Data source	Google Ads Transparency Center, public data only	Public ad libraries
Best suited for	Teams who need to see what rivals run on Google	Creative teams building briefs from Meta swipe

Comparison reflects general, publicly understood positioning. Capabilities change, so check each product for the latest. Foreplay is a trademark of its owner, used here for fair comparison.

Why marketers pick AdEye

The ad spy tool that shows you the why

The platform swipe tools skip

Most swipe tools stop at Meta and TikTok, which leaves Google out of the picture entirely. AdEye searches the Google Ads Transparency Center, so a competitor's Google creative stops being the half you never look at.

Run length

Google publishes when each ad started running and when it was last shown. AdEye surfaces both on every result, which is the honest way to separate an ad a brand keeps funding from one it dropped after a week.

AI reads the strategy

On paid plans every creative is auto-tagged with its hook, angle and format, so your swipe file is organized by what makes each ad work rather than by the date you saved it.

Good questions

Foreplay vs AdEye, answered

It depends which platform matters to you. Foreplay covers Meta and TikTok, and AdEye does not, so for Meta swipe Foreplay is the better tool. AdEye covers Google: search a brand or domain and you get every ad they are running in the Google Ads Transparency Center, with run length and AI hook and angle tags on paid plans.

Yes. AdEye reads the Google Ads Transparency Center, which Google publishes so anyone can inspect the ads running to the public. Nothing behind a login, no private or personal data, and every ad links back to its original transparency record.

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