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Spy on competitors · Ad Intelligence

Ad intelligence tools and ad intelligence software for digital advertising intelligence

Ad intelligence tools collect the ads your competitors are running from public ad libraries and turn them into something you can search, filter, compare and act on. That last part is what separates intelligence from a library. Meta, Google, TikTok and YouTube each publish a transparency archive, all of them free, and each one is a wall of creatives with no sorting, no saving, and no way to line two advertisers up beside each other. The data is already public. The structure is what you are actually buying.

AdEye is ad intelligence software that reads those four public libraries and layers analysis on top. Every ad comes back AI-tagged by hook, angle and format, so you can narrow a whole category down to, say, every ad running a guarantee or a founder-to-camera opener. Run length and variation count travel with each creative, which is the honest proxy for what is working: nobody keeps funding a losing ad for eleven weeks, and nobody builds nine variants of a concept that is not converting. Most ad intelligence tools cover a single platform, so the cross-platform view is the part teams tell us they cannot get anywhere else.

The practical output is a shorter path from question to answer. Instead of four browser tabs and a spreadsheet, you search a brand, a domain or a keyword once and get that advertiser's live ads everywhere they buy, sorted by what is scaling, saved into a swipe file your team shares, with alerts when something new launches. It is digital advertising intelligence built entirely from public records: no private account metrics, nothing from behind a login, and no modelled spend figures presented as though they had been measured.

Ad Intelligence Feed

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Ad libraries

Public ad-library data only. Nothing behind a login.

ads found · showing top creatives

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See it run

4 ad libraries, 1 feed · AI hook and angle tags · Public data only

META GOOGLE TIKTOK YOUTUBE

4 libraries one feed

AI-tagged hooks & angles

Why it works

What ad intelligence software should do

Structure, not another archive

The public libraries hand you an endless grid. AdEye tags every creative by hook, angle and format, then makes those tags filterable, so a question like "which competitors moved to comparison messaging this quarter" becomes a search instead of an afternoon of scrolling. Results sort, save and export rather than resetting when you close the tab.

Working signals instead of guessed spend

Run length and variation count are observable facts in the public record, and they are the closest honest read on what a competitor is funding. AdEye surfaces both on every ad and ranks the feed by them, so the creatives carrying real budget rise to the top on their own rather than you eyeballing a grid for patterns.

Four platforms in one view

Meta indexes by advertiser, Google by verified legal entity and domain, TikTok by category. There is no shared key between them, so a single competitor is a different lookup in each place. AdEye resolves them to one brand and shows Meta, Google, TikTok and YouTube in a single feed, which is where most of the time saving actually comes from.

What it surfaces

Every ad card carries the hook, angle and a working signal

You type a brand or niche. AdEye pulls the live public ads into one feed and AI-tags each creative, so you read the strategy and spot the proven winners before you save a single one.

  • Search one brand across four ad libraries at once
  • Filter a category by hook, angle and ad format
  • Rank creatives by run length and variation count
  • Track competitors over time with new-ad alerts
  • Build competitive audits and agency pitch decks
  • Brief creative teams with evidence, not opinion
  • Share findings in a swipe file the team can use
  • Work from public ad-library data only
META Top performer
HOOK Before/after ANGLE Results UGC video

RUNNING 210d · 31 VARIATIONS

Why AdEye

One feed, the AI read, the working signal in view

Not four browser tabs and a stale doc. One query across every ad library, the strategy behind each creative, and a living swipe file with alerts. Public ad-library data only.

Every platform at once

Meta, Google, TikTok and YouTube searched in one feed for any brand or niche, so competitor ad research is one query instead of four manual hunts.

The AI reads the why

Every creative is tagged with its hook, angle and format, and a working signal flags the long-runners and scalers, so you see why an ad works, not just what it ran.

A swipe file that stays current

Save winners to boards and get alerted when a tracked competitor launches or scales a new ad, so your research never goes stale in a Google Doc.

Good questions

Questions about ad intelligence

A library is a pile of ads. AdEye adds AI tags for hook, angle, and format, plus working signals and alerts, so the data becomes insight you can search, compare, and act on.
Only public ad-library and transparency data from Meta, Google, TikTok, and YouTube. AdEye never uses private account metrics or anything behind a login, so the intelligence is fully sourced from public ads.
An ad intelligence tool collects the ads competitors are running from public ad libraries and turns them into something you can search, filter and compare. The useful ones go past listing creatives: they tag what each ad is doing, show how long it has run, and tell you when an advertiser changes course.
It depends on the channel you buy. Meta-only research is well served by the tools built around the Facebook Ad Library. Display and native buyers usually end up on Adbeat or Anstrex. Enterprise market-share reporting points to Sensor Tower or SocialPeta. AdEye is aimed at teams who buy across Meta, Google, TikTok and YouTube and want all four in one feed.
The category spreads wider than most. Entry tools run roughly $30 to $60 per month, mid-market platforms sit around $100 to $250, and enterprise display or app intelligence is quoted rather than listed and commonly reaches four figures monthly. AdEye starts at $39 per month across four ad libraries.
Not accurately, and be cautious with any tool that claims otherwise. Meta and Google publish spend ranges only for political and issue advertising. Everything quoted as commercial spend is modeled, not measured. Run length and variation count are public and observable, which makes them the more honest signal for what a competitor is actually funding.
Performance marketers and media buyers planning the next creative round, agencies building pitches and competitive audits, brand and product teams tracking category positioning, and founders checking what an incumbent is saying to the market. The common thread is needing evidence about competitors rather than a guess.
Digital advertising intelligence is the practice of collecting and analyzing competitors' live advertising to inform your own media and creative decisions. In its modern form it is built on the public transparency archives the platforms are now required to publish, so the raw material is free and legal to read. The software layer adds search, tagging, comparison and monitoring on top of it.
Ad monitoring software watches a defined set of advertisers and tells you when something changes, which is a tracking job. Ad intelligence is the wider discipline that also covers discovery, creative analysis and comparison across a category. Most products do both, and AdEye is no exception: tracked brands with alerts handle the monitoring, while cross-platform search and AI tags handle the analysis.
The underlying data is free. The Meta Ad Library, Google Ads Transparency Center, TikTok Creative Center and LinkedIn Ad Library all cost nothing and need no account, so a small competitor set can genuinely be tracked by hand. Paid tools earn their keep at scale, when you are covering enough brands and platforms that manual checking stops being a realistic use of anyone's week.
The reliable workflow is to pick a competitor set, pull their live ads across every platform they buy on, then sort by run length to separate tests from proven performers. Read the long-running ads as a group and the recurring hooks, offers and objections become obvious. That set of patterns is what goes into the creative brief, along with the gaps nobody in the category is addressing.
Yes, within the limits of what Google publishes. The Ads Transparency Center covers Search, Shopping, Display, YouTube, Maps and Play, but only for verified advertisers, and it indexes by verified legal entity or domain rather than by brand name. AdEye reads that record and resolves it back to the brand, so Google ads appear in the same feed as the same company's Meta and TikTok creative.
Read every question we get

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See every ad spy tool use case See ad spy tool pricing Back to the ad spy tool

See what your competitors are running today

Type any brand and watch their live ads stream into one feed, AI-tagged with the hook, angle and what is actually working.

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Public ad-library data only: Meta, Google, TikTok and YouTube. Nothing behind a login, no private data.

4 ad libraries, 1 feed · AI hook and angle tags · Public data only