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Pricing Blog

Swipe file & analysis · Creative Testing

Ad creative testing tools and Meta ads creative testing, sourced from live competitor ads

Most ad creative testing fails at the start, not the end. You launch four variants pulled out of a brainstorm, they all underperform, and two weeks of budget tells you nothing you could not have guessed. The bottleneck is never the test framework, it is the quality of the ideas going into it.

AdEye fixes the input. Every hook, angle and format in your test queue can start from a creative a competitor already ran for months, which means their spend paid for the first round of validation. Search any brand, filter to the ads with real run length behind them, and pull those patterns into your own testing calendar.

Ad Intelligence Feed

Searching the Google Ads Transparency Center...

Try:

Public Google Ads Transparency data. Nothing behind a login.

Open your swipe file
Google Ads Transparency has no ads on record for that search. Google indexes ads by advertiser, so the brand's exact domain works best, for example nike.com.
Google Ads Transparency has no ads on record for . That is an answer about the brand, not a problem with the search: they are not running Google ads that Google publishes, or they advertise under a different registered name.
We could not reach Google Ads Transparency just now, so this is not a result about that brand, we simply could not look. Please try again in a moment. This search has not been counted against your allowance.
Open your swipe file
free left ·
See it run

Live Google Ads Transparency data · Run length · Public data only

GOOGLE ADS TRANSPARENCY

Run length on every ad

AI-tagged hooks & angles

Why it works

What ad creative testing looks like with AdEye

Test ideas with evidence behind them

Filter to competitor ads that have been live for months. Those concepts already survived somebody else's testing budget, which makes them far better starting hypotheses than a blank whiteboard.

Isolate one variable at a time

AI tags separate hook, angle and format, so you can hold the offer steady and test only the opening three seconds, or keep the hook and swap the format from static to UGC video.

Read a competitor's test results for free

When a brand keeps one concept live for months and quietly kills the others, that is a published test result. Run length tells you which way their tests landed.

What it surfaces

Every ad card carries the hook, angle and a working signal

You type a brand or a domain. AdEye pulls that advertiser's live public Google ads into one feed and AI-tags each creative on the paid plans, so you read the strategy and spot the long-running winners before you save a single one.

  • Build a test queue from proven hooks
  • Tag every variant by hook, angle and format
  • See which concepts rivals kept scaling
  • Spot format gaps nobody is testing
  • Public ad-library data only
GOOGLE Top performer
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PATAGONIA, INC. · RUNNING 1,789D

Why AdEye

One feed, the AI read, the working signal in view

Not a stale doc full of screenshots. One query for a brand, the run length on every creative, and a swipe file worth reopening. Public ad-library data only.

Every Google ad at once

The Google Ads Transparency Center searched by brand or domain, so competitor ad research is one query instead of clicking through Google's own viewer.

The AI reads the why

Creatives are tagged with their hook, angle and format on the paid plans, a few per search and kept once read, and a working signal flags the long-runners, so you see why an ad works, not just what it ran.

A swipe file that stays current

Save winners to boards, each keeping its run length and a link back to the original creative on Google, so the file is still useful months later.

Good questions

Questions about creative testing

Creative testing in Meta ads is running multiple ad variants against the same audience and budget to find which hook, angle or format performs best. Meta's delivery system rewards fresh, high-performing creative, so most accounts test continuously rather than once. The usual structure is one campaign, a broad audience, and several distinct creative concepts competing for spend.
Three to five genuinely different concepts per test is the practical range for most budgets. Fewer than three and you learn little; more than five and each variant gets too few impressions to reach a reliable read. Test distinct concepts first, then produce variations of whichever one wins.
Long enough to clear the learning phase and gather meaningful conversion volume, which for most accounts means at least five to seven days and roughly fifty conversions per variant. Calling a winner after two days of noisy data is the single most common creative testing mistake.
Not directly, because no public ad library reports spend or performance for commercial ads. What it can show is the honest proxy: how long each ad has been live. A concept running four months passed the advertiser's own testing; a one-week ad probably did not.
AdEye is the research half. It does not run your tests or report your results inside Meta Ads Manager. It supplies the input: a searchable feed of live public competitor ads, tagged by hook, angle and format, so the concepts you push into your testing framework start from evidence instead of guesswork.
Read every question we get

Explore more

More ways to spy on competitor ads

B2B Ad Examples

B2B ad examples that are live right now, not screenshots from a 2019 listicle. Paste a competitor domain and read the Google ads they are running today, each stamped with how long it has been running.

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Google Ads Examples

Google Ads examples that are live right now, not screenshots from 2022. Paste an advertiser domain and read the Search, Display, Shopping and YouTube ads they are running today, each stamped with how long Google has run it.

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Facebook Ad Examples

How to pull live Facebook ad examples from Meta's library instead of scrolling a roundup of dead screenshots.

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See every ad spy tool use case See ad spy tool pricing Back to the ad spy tool

See what your competitors are running today

Type any brand and watch their live ads stream into one feed, AI-tagged with the hook, angle and what is actually working.

See pricing

Public Google Ads Transparency data only. Nothing behind a login, no private data. Every CTA opens a quick signup, not a checkout.

Live Google Ads Transparency data · Run length · Public data only