Search ad libraries · YouTube Ads Library

YouTube ads library to search competitor YouTube ads with Google's ads transparency data

The YouTube ads library is Google's Ads Transparency Center at adstransparency.google.com. YouTube does not run a separate library of its own. Every advertiser's YouTube video ads are published there next to their Search, Shopping and Display ads, searchable by advertiser name or website and filterable by date, location and platform. AdEye reads that same public record and turns it into a YouTube ads library you can work from: a competitor's live video ads in one feed, ranked by how long each one has run.

Google's own interface is fine for a single lookup and slow for anything more. You search one advertiser at a time, there is no keyword or niche search, nothing sorts a brand's videos by how long they have been funded, and nothing is kept for you. When a campaign ends, its ads drop out of view, so the video a competitor ran all spring is gone by the time your quarterly review comes around. Agencies and resellers that buy media under their own verified names make it worse, because a domain lookup is the only reliable way to catch every account pointing at one brand.

AdEye is built for the person who has to answer "what are our competitors running on YouTube" more than once. Enter a competitor's domain in the search box on this page and it returns their current Google ads with the YouTube video creative alongside the rest, marks the first-seen date on every ad, and on paid plans tags the hook, angle and format. Save the videos worth keeping to a board, set an alert so you get an email when a watched advertiser launches something new, and export a board to CSV on paid plans. Plans are $60, $99, $300 and $600 a month, or $30, $49.50, $150 and $300 billed yearly, for 500, 2,000, 10,000 or 20,000 searches, with a one-time demo so you can check a competitor before you pay. AdEye covers Google's record only, so Meta and TikTok stay in their own libraries. If you want a deeper look at video research specifically, our YouTube ad spy tool page covers the creative side and the YouTube ad spy tools comparison prices the alternatives.

adeye · Ad Intelligence Feed

Live Google data

Enter a brand or a domain

Try:

Public Google Ads Transparency data. Nothing behind a login.

Comparing rivals? Separate up to 5 domains with commas to see their ads in one feed. Each one counts as one search.

Type a brand or a domain first, for example nike.com or Notion.

live ads from of competitors, in one feed

Open your swipe file

Google Ads Transparency has no ads on record for that search. Google indexes ads by advertiser, so the brand's exact domain works best, for example nike.com.

Google Ads Transparency has no ads on record for . That is an answer about the brand, not a problem with the search: they are not running Google ads that Google publishes, or they advertise under a different registered name.

We could not reach Google Ads Transparency just now, so this is not a result about that brand, we simply could not look. Please try again in a moment. This search has not been counted against your allowance.

Open your swipe file

free left ·

See it run

Live Google Ads Transparency data · Run length · Public data only

Google Ads Transparency

Run length on every ad

AI-tagged hooks & angles

Why it works

What a YouTube ads library should show you

Search by competitor domain, not by guesswork

Google indexes its ad archive by advertiser, not by subject, so a query like skincare returns nothing, while a brand name or a domain resolves to verified advertisers and their live set. A domain lookup is the stronger of the two because it also catches the agency and reseller accounts buying YouTube inventory on the brand's behalf. Build your competitor list first, then pull each one. Smaller rivals are worth including, since they usually test more aggressively than the category leader.

Run length separates commitment from a test

A competitor launching a video proves nothing beyond a budget meeting. A competitor still running that video four months later has told you it survived contact with their numbers, because nobody keeps funding video that loses. Google publishes when each ad was shown, and AdEye ranks a brand's ads by that run length, which turns a wall of video into a short list of what your market has already validated.

YouTube next to the rest of their Google spend

A YouTube campaign rarely stands alone. The same promise usually shows up in the brand's Search copy, their Shopping titles and their Display banners, or it quietly contradicts them. Because all of it sits in one Google record, one lookup shows how a competitor adapts a single message across every Google surface, which tells you far more than studying the video in isolation.

Get told when a competitor launches new video

The useful signal is movement: a new angle appearing, an old workhorse disappearing, a push into a market they had ignored. On paid plans you can watch an advertiser and AdEye emails you when it finds ads it has not seen before, so a launch reaches you in days rather than at the next quarterly review.

Save the video before the campaign ends

Google's library is a live view, not an archive you control. Once a campaign stops, its ads fall out of the results you can easily browse. Saving a competitor's best YouTube creative to a board the day you find it keeps the ad, its run length and the link back to Google's record together, so the reference is still there when you brief the next shoot.

Side by side

YouTube ads library options compared

Prices are the vendors' published monthly list prices. Where the free source is the better answer, this table says so.

Option	What you get for YouTube	Price	Best for
Google Ads Transparency Center	First-party record of every advertiser's YouTube ads, one advertiser at a time, filters for date, location and platform	Free	A one-off check on a single competitor
AdEye	The same public record by domain, ranked by run length, AI tags, boards, new-ad alerts and CSV export on paid plans	$60, $99, $300 or $600 a month, one-time demo first	Teams that check several competitors every month
VidTao	YouTube-only library with transcripts and an affiliate module	Free Basic, then $87 a month	Direct-response video buyers who live on YouTube
BigSpy	YouTube alongside Meta, TikTok and other networks	$159 a month on Growth, the first plan with YouTube	Ecommerce teams that want social and YouTube in one tool
Semrush Advertising Pro	Keyword and PPC estimates plus AdClarity with Basic-level limits, not a video library	$220 a month	PPC managers who mainly need keyword and spend estimates

What it surfaces

Every ad card carries the hook, angle and a working signal

You type a brand or a domain. AdEye pulls that advertiser's live public Google ads into one feed and AI-tags each creative on the paid plans, so you read the strategy and spot the long-running winners before you save a single one.

Search the YouTube ads library by competitor domain
See every live YouTube video ad a brand is running
Rank a competitor's videos by run length
Catch agency and reseller accounts behind one brand
See the same brand's Search, Shopping and Display ads
Filter competitor video ads by hook, angle and format
Get an email when a watched advertiser launches new ads
Save and export competitor references on paid plans

GOOGLE Top performer

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GYMSHARK USA INC · RUNNING 1,834D

Why AdEye

One feed, the AI read, the working signal in view

Not a stale doc full of screenshots. One query for a brand, the run length on every creative, and a swipe file worth reopening. Public ad-library data only.

Every Google ad at once

The Google Ads Transparency Center searched by brand or domain, so competitor ad research is one query instead of clicking through Google's own viewer.

The AI reads the why

Creatives are tagged with their hook, angle and format on the paid plans, a few per search and kept once read, and a working signal flags the long-runners, so you see why an ad works, not just what it ran.

A swipe file that stays current

Save winners to boards, each keeping its run length and a link back to the original creative on Google, so the file is still useful months later.

Good questions

Questions about youtube ads library

Yes, but it is not called that. YouTube ads are published in Google's Ads Transparency Center, which covers Search, Shopping, Display and YouTube together. Search an advertiser's name or website there and filter the platform to YouTube to see their video ads. AdEye reads the same record and ranks those ads by run length.

Go to adstransparency.google.com, choose your region, and type a competitor's brand name or domain into the search box. Open the advertiser, then narrow the platform to YouTube. No Google Ads account or login is needed. For several competitors at once, enter their domains in AdEye instead and work from one feed.

Search the competitor's domain rather than their brand name, because a domain lookup also catches agency accounts buying ads for them. Then sort what you find by how long each video has run. The ads that have survived for months are the ones worth studying. AdEye does the domain lookup and the sorting in one step.

It is Google's disclosure of who pays for the ads you see on YouTube. Each ad's "My Ad Center" panel names the advertiser, and the Ads Transparency Center lists every ad that advertiser has served across Google, with dates and targeted locations. It shows creative and run dates, not spend, views or audience settings.

No. Google organizes the library by advertiser, so a keyword or niche query returns nothing useful. You need a list of competitor names or domains first. Pull your list from the brands that rank and bid around your own keywords, then look each one up.

Shorts placements are not labeled separately. You see an advertiser's YouTube video creative, and vertical videos sit among the rest, but nothing in Google's record tells you which ones served in Shorts. Treat vertical cuts as likely Shorts creative and confirm against what you see in the app.

No, not for an ordinary commercial advertiser. Google publishes no spend, budget or view figures for them, so any specific number you are quoted is a model estimate. Political and election ads are the exception and carry real spend reporting. Run length is the honest public proxy for which videos a brand keeps funding.

Google's own library costs nothing. Paid tools add sorting, saving and alerts: AdEye is $60, $99, $300 or $600 a month, VidTao lists $87 a month, and BigSpy's first plan with YouTube is $159. Pay for a tool when you check several competitors every month and need to keep what you find.

Speed and memory. One domain lookup returns a competitor's live Google ads, YouTube included, ranked by run length. Paid plans add hook, angle and format tags, boards to save creative, email alerts when a watched advertiser launches new ads, and CSV export of any board.

Google's library lets you watch an advertiser's video ads, and many link through to the video on YouTube, but it offers no bulk download. AdEye saves the ad, its run length and the link back to Google's record to a board, and paid plans export boards to CSV for a client deck or brief.

Sort by how long each has been live. Advertisers cut video that loses money, so a four month old ad has passed a test you cannot replicate by critiquing the edit. That one public fact beats any guess based on production value or view counts.

Not the audience definition. Targeting settings are private, and the only geographic signal published is the location an ad was shown in. Age, interest and remarketing audiences can only be inferred from the creative itself, which is fair to reason about but should not be presented as data.

Yes. The Ads Transparency Center lets you filter by the location an ad was targeted to, which is often the fastest way to tell whether a competitor is testing a market or committed to it. Widen the location first when a brand you know advertises appears to have nothing running.

No. The Ads Transparency Center is a public disclosure tool that requires no account and notifies nobody. Google publishes it so that anyone, including journalists, regulators and competitors, can see what advertising has been served. Looking is the intended use.

Monthly is enough to see strategy shifts in most markets, weekly in a fast-moving category or around a launch. The bigger risk is memory rather than frequency, because ads leave the easy view when campaigns end. An alert on each key competitor removes the need to remember at all.

Copy the structure, never the asset. Hook shape, angle, pacing, the order proof arrives in and the offer framing are all fair to learn from. The footage, music, voiceover and script are their copyrighted property, and reusing them risks a legal claim while producing an ad that sells their brand rather than yours.

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