Spy on competitors · Google Shopping Ads Spy Tool

Google Shopping ads spy tool that shows the Shopping ads your competitors pay for

A Google Shopping spy tool shows you the product ads a rival store is running on Google right now. The authoritative public source is Google's own Ads Transparency Center, which lists a verified advertiser's ads on Search, Shopping, YouTube, Maps and Play. AdEye reads that record by domain, puts a competitor's Shopping ads in one feed with the rest of their Google ads, and sorts everything by how long each ad has run, which is the clearest public sign of which products they keep funding.

Most ecommerce teams check competitors the slow way. Someone types a few product terms into the Shopping tab, screenshots the carousel, and repeats it next month. The result depends on the ZIP code, the device and the hour, it shows one rival's listing for one query, and it says nothing about whether that listing is a three-day test or a product they have pushed since spring. Auction Insights inside your own Google Ads account names the stores you meet in the auction, with impression share, overlap rate and outranking share for Shopping, but it shows no ad at all.

AdEye fills the gap between those two. Paste a competitor's domain into the search box above and their live Google ads come back with a first-seen date and a run length on each, tagged by hook and angle on the paid plans. Save the products and offers worth watching to a board per competitor, and put the rivals that matter on a watch list so new ads reach your inbox. Plans are $60, $99, $300 and $600 a month, or $30, $49.50, $150 and $300 a month billed yearly, for 500, 2,000, 10,000 or 20,000 searches, and a one-time demo lets you check a competitor before you pay. For the wider ecommerce picture, see our ecommerce ad spy tool page.

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Live Google data

Enter a brand or a domain

Try:

Public Google Ads Transparency data. Nothing behind a login.

Comparing rivals? Separate up to 5 domains with commas to see their ads in one feed. Each one counts as one search.

Type a brand or a domain first, for example nike.com or Notion.

live ads from of competitors, in one feed

Open your swipe file

Google Ads Transparency has no ads on record for that search. Google indexes ads by advertiser, so the brand's exact domain works best, for example nike.com.

Google Ads Transparency has no ads on record for . That is an answer about the brand, not a problem with the search: they are not running Google ads that Google publishes, or they advertise under a different registered name.

We could not reach Google Ads Transparency just now, so this is not a result about that brand, we simply could not look. Please try again in a moment. This search has not been counted against your allowance.

Open your swipe file

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See it run

Live Google Ads Transparency data · Run length · Public data only

Google Ads Transparency

Run length on every ad

AI-tagged hooks & angles

Why it works

What a Google Shopping spy tool can show you, and what only Google knows

The Shopping ads themselves, straight from Google's record

Google publishes the ads of every verified advertiser in the Ads Transparency Center, and Google Shopping is one of the platforms it covers, next to Search, YouTube, Maps and Play. That is the advertiser's approved ad, not a scraped sample from one location, so it is safe to put in a pricing review or a client deck. AdEye searches that record by the competitor's domain or brand name and returns their Shopping ads in the same feed as their Search text ads, Display banners and YouTube video. One honest limit: AdEye does not split Shopping into a filter of its own. The feed labels ads as image, text or video and sorts by run length, so a Shopping-only view is a job for the platform filter inside Google's own Transparency Center.

Run length shows which products a rival keeps paying to show

No tool can show you a competitor's return on ad spend, and any page that promises it is showing you a model. What Google does publish is when each ad was shown. A product ad that has run for four months is one the store keeps renewing, and ecommerce teams do not keep funding listings that lose money at scale. AdEye turns that record into a first-seen date and a run length on every ad and sorts the long runners to the top. For a merchandiser that is a short list of the products a rival is confident enough to push, which is more useful than a page of every SKU they ever tested.

Auction Insights shows who you meet in the Shopping auction

Inside your own Google Ads account, the Auction Insights report for Shopping campaigns lists the stores that appear in the same auctions as you, with three statistics: impression share, overlap rate and outranking share. It is free and it is the authoritative list of who you actually compete with, but it shows no ads, no products and no prices, and it only covers auctions you entered. The practical workflow is simple. Take the top five stores from Auction Insights, look each one up in AdEye, and see which products and offers they are running against you.

What Merchant Center tells you about prices and products

For price comparisons, the best free source is inside your own Google Merchant Center. Its price competitiveness report compares your product prices with the benchmark price other merchants charge for the same product on Google, which is the number most Shopping managers actually want. It only covers products you also sell, and it gives a benchmark rather than a named rival's price. A Shopping spy tool answers the other half of the question: which rival is advertising, which of their products they are pushing, and for how long. Used together, you know both where you stand on price and which competitor is spending to take the click.

A saved record, because product ads disappear

Shopping ads change faster than any other Google format. Products sell out, seasonal lines rotate and promotions end, and once an ordinary commercial ad stops running you cannot count on finding it again. If a rival's Black Friday product ad matters to next year's plan, save it while it is live. AdEye boards keep the creative, the advertiser, the format and the dates together, so the listing a competitor ran last November is still there when you plan this November, and a board can be exported to CSV on the paid plans for your own pricing sheets.

Side by side

Five ways to research competitors' Google Shopping ads, compared

Each source answers a different part of the question. This is what each one shows, what it misses and what it costs.

Method	What you see	What you miss	Cost
Search the Shopping tab yourself	The product ads served to you for one query, at that moment, where you are	Other locations, devices and hours; how long an ad has run; everything outside Shopping	Free
Google Ads Transparency Center	A verified advertiser's ads, filterable by platform (Shopping included), region and format	No sorting by run length, no saving, no alerts, one advertiser at a time	Free
Auction Insights (Shopping campaigns)	Which stores share your auctions, with impression share, overlap rate and outranking share	Every ad, product and price. Only auctions you entered	Free with active campaigns
Merchant Center price competitiveness	Your prices against the benchmark price other merchants charge for the same product	Which competitor, which ads, anything you do not also sell	Free with a Merchant Center account
AdEye	A rival's live Google ads, Shopping included, with run length, AI tags, boards and daily watch-list alerts	Shopping-only filter, product prices, keywords and spend	$60, $99, $300 or $600 a month; $30 to $300 billed yearly

What it surfaces

Every ad card carries the hook, angle and a working signal

You type a brand or a domain. AdEye pulls that advertiser's live public Google ads into one feed and AI-tags each creative on the paid plans, so you read the strategy and spot the long-running winners before you save a single one.

Look up any rival store by domain or brand name
Shopping, Search, Display and YouTube ads in one feed
First-seen date and run length on every ad
Long-running product ads sorted to the top
AI hook, angle and format tags on paid plans
Watch list with daily new-ad emails on paid plans
Boards per competitor or client, CSV export on paid plans
No clicks or impressions added to a rival's account

GOOGLE Top performer

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Why AdEye

One feed, the AI read, the working signal in view

Not a stale doc full of screenshots. One query for a brand, the run length on every creative, and a swipe file worth reopening. Public ad-library data only.

Every Google ad at once

The Google Ads Transparency Center searched by brand or domain, so competitor ad research is one query instead of clicking through Google's own viewer.

The AI reads the why

Creatives are tagged with their hook, angle and format on the paid plans, a few per search and kept once read, and a working signal flags the long-runners, so you see why an ad works, not just what it ran.

A swipe file that stays current

Save winners to boards, each keeping its run length and a link back to the original creative on Google, so the file is still useful months later.

Good questions

Questions about google shopping ads spy tool

Look the competitor up by domain in Google's Ads Transparency Center and set the platform filter to Google Shopping, or search the same domain in AdEye, which returns their Shopping ads alongside the rest of their Google ads and sorts them by run length. Both read the same public record, so neither adds an impression or a click to the rival's account.

For the ads themselves, the best tool is one that reads Google's own Transparency Center record, because it shows real approved ads rather than a sample from one search. AdEye does that across every Google surface and sorts by run length. For prices, pair it with the price competitiveness report in your own Merchant Center. For auction overlap, use Auction Insights.

Yes, and it is entirely legitimate. Google publishes advertisers' ads in the Ads Transparency Center precisely so that anyone can see who is advertising and what they run, and Shopping is one of the covered platforms. Studying a rival's product ads to plan your own is ordinary market research. Copying their product photos or trademarked copy is where the line sits.

Yes, for the products they are advertising now. Each Shopping ad in the public record is a specific product listing, so a lookup by the store's domain shows which products they are paying to promote. Run length then tells you which ones they keep funding. What no public source shows is their full catalog or which products earn the sales.

Start with the price competitiveness report in your own Google Merchant Center, which compares your prices with the benchmark other merchants charge for the same product. For a named rival, check the price shown in their live Shopping ads. AdEye helps you find which products a competitor is advertising, but it does not track price changes over time.

Yes. For Shopping campaigns, Auction Insights reports three statistics per competing store: impression share, overlap rate and outranking share. It is the authoritative list of who you meet in the auction, but it shows no ads or products. Use it to decide which stores to look up, then check their live ads in AdEye. Our Google Ads Auction Insights page explains how to read the report.

They can. Google upgraded Smart Shopping campaigns to Performance Max in 2022, and Performance Max campaigns with a product feed serve product ads on Shopping as well as on YouTube, Display and Search. Those ads belong to the same verified advertiser record in the Transparency Center, so a lookup by the store's domain covers them.

No. Google keeps every advertiser's spend, bids and return on ad spend private, and any tool that prints a Shopping budget for a competitor is estimating it from assumed traffic and click costs. The honest proxy is run length: a product ad a store keeps live for months is one it keeps choosing to fund. AdEye sorts every ad by that signal.

Not in the public record. Google indexes its ad archive by advertiser, so you search by a store's domain or brand name, not by a product term. If you do not know which stores compete for your products, the Auction Insights report in your own account names them, and those domains are what you look up here.

No. AdEye labels each ad as image, text or video and sorts the feed by run length, so Shopping ads appear together with the competitor's other Google ads. If you want a Shopping-only list for one store, the platform filter in Google's own Transparency Center does that. AdEye adds the run length, the saved boards and the daily alerts the free tool lacks.

Yes, on the paid plans. Add the store to your watch list and AdEye re-checks it once a day, then emails you the ads Google has started showing that it had not seen before, Shopping included. That is how a merchandiser hears about a rival's new product push or a seasonal promotion the week it starts. See our competitor ad monitoring page for the routine.

Google does not publish a fixed retention window for ordinary commercial ads in the Transparency Center, so treat any product ad that has stopped as one you may not find again. Ads served in the EU are kept for a year after they stop under the Digital Services Act. For your own history, save the ads that matter to an AdEye board while they are live.

The Transparency Center, Auction Insights and Merchant Center reports are free. AdEye costs $60, $99, $300 or $600 a month for 500, 2,000, 10,000 or 20,000 searches, or $30, $49.50, $150 and $300 a month billed yearly. Keyword-estimate tools such as SpyFu start at $39 a month. The full market is laid out on our ad spy tool pricing page.

Yes, for the Google side of the business. Any store that advertises on Google through a verified account appears in the Transparency Center, whatever platform runs the shop. AdEye shows those ads. It does not estimate a store's revenue or list its apps; for that angle, our Shopify spy tool page explains what can and cannot be seen.

Yes. Each search is one competitor, and you keep a separate board per client so research does not mix. The Agency plan covers 10,000 searches a month on one login, and a board can be shared as a read-only link for the client. Most agencies start from each client's Auction Insights report to pick which stores to track.

No. AdEye covers Google only: Search, Shopping, Display and YouTube. For Meta product ads, Meta's own Ad Library is the public source, and TikTok publishes its Creative Center. If a rival spends most of its budget on Meta catalog ads, check there too before drawing conclusions from its Google activity.

Start with the longest-running product ads, because those are the ones the store keeps paying for. Note the product, the price, any sale badge or free-shipping promise, and the image style. Then compare three or four rivals: the products every store pushes are the category's traffic drivers, and the products nobody advertises are where your own listings can win cheaper clicks.

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See what your competitors are running today

Type any brand and watch their live ads stream into one feed, AI-tagged with the hook, angle and what is actually working.

See pricing

Public Google Ads Transparency data only. Nothing behind a login, no private data. Every CTA opens a quick signup, not a checkout.

Live Google Ads Transparency data · Run length · Public data only