Kompyte Pricing and Plans With Real Cost Estimates

Kompyte pricing is quote only. Kompyte, the competitive intelligence platform Semrush bought in 2022, publishes three plans (Essentials, Professional and Unlimited) but no prices, and sells them on annual contracts through a sales call. The best public signal of what customers pay is Semrush's own acquisition announcement, which put Kompyte's average revenue per customer at about $20,000 a year. Plans scale by the number of companies you track and the number of user licenses, not by features.

That makes Kompyte a different kind of purchase from a self-serve marketing tool. It is bought by product marketing and sales enablement teams who want battlecards in front of reps, alerts when a rival changes its pricing page, and one place where everything a competitor publishes is collected. This guide lays out what each plan includes, what the published numbers do and do not mean, what moves a quote, and the cheaper route if the part you actually need is a rival's live ads.

How much does Kompyte cost?

Kompyte does not publish a price. Its plans page lists features per tier and routes every buyer to the sales team, and every contract is quoted. The numbers you will find elsewhere come from three places, and they disagree because they measure different things.

In monthly terms, the $20,000 average works out to about $1,670 a month. That is the right order of magnitude to budget for if you are a B2B company with a sales team that will actually use battlecards. A small team tracking a handful of rivals will usually land well below it, and an enterprise rollout with hundreds of seats and unlimited companies above it.

What do Kompyte's plans include?

The three tiers share the same core product. Every plan includes AI curation of updates, battlecards, alerts, all integrations, personalized onboarding and a dedicated customer success manager. What changes is how much you can track and how many people can log in.

Kompyte says it watches websites and product pages, review sites such as G2, Capterra and TrustRadius, social accounts on LinkedIn, Facebook, YouTube and Instagram, job posts, app stores, blogs and press feeds, and search marketing including Google Ads and organic rankings. Its claim is that insights start arriving 24 to 48 hours after your competitors are entered.

The useful reading of that table: the jump from Essentials to Professional is mostly about seats. If you have a sales team of 40 people who all need battlecards, Essentials' 25 licenses will not fit, whatever the competitor count. If you sell into a crowded market with more than ten serious rivals, the company limit pushes you up instead.

Is Kompyte part of Semrush?

Yes. Semrush announced its acquisition of Kompyte on February 28, 2022, and the product is sold as Kompyte by Semrush. It still runs as its own platform with its own sales team and plans, separate from Semrush's toolkits. In November 2025 Adobe announced an agreement to buy Semrush, so Kompyte's ownership is tied to that deal as well.

For a buyer, ownership matters in two practical ways. First, if your company already pays Semrush, ask the Kompyte rep about bundled pricing, because the vendor has a reason to keep both contracts together. Second, before you sign a multi-year term, ask in writing what happens to your plan, price and data if the product is folded into another platform. Roadmaps change after acquisitions, and a renewal cap protects you either way.

Does Kompyte have a free trial?

No self-serve one. There is no free plan and no sign-up button with a trial period. Evaluation runs through a demo call, and any trial access is arranged by sales with your own competitors loaded. If you get one, use it to check three things: whether the alerts catch changes you already know happened, how much of the feed is noise you would have to filter, and whether your reps actually open the battlecards inside the tools they use every day.

What drives the price of a Kompyte quote?

• User licenses. This is the biggest lever. Kompyte is built for sales teams, so seats grow with headcount. Decide who needs to edit battlecards and who only needs to read them inside your CRM or chat tool.
• Companies tracked. Ten rivals fit Essentials, twenty fit Professional. Be honest about which competitors you really lose deals to; tracking thirty logos nobody reads is an expensive habit.
• Term length. Plans are annual. A shorter term costs more, and a multi-year term is usually where the per-year price comes down.
• Bundles. Existing Semrush customers have a lever other buyers do not. Ask for the combined price, not two separate quotes.

Battlecards earn their keep on live calls, when a prospect says they are also looking at a named rival. If your team runs a lot of outbound, the same objection handling can live in an AI cold calling tool that handles objections so the talking points reach every call, not only the ones where a rep remembers to open the card.

Kompyte vs Klue vs Crayon pricing compared

The three best-known competitive intelligence platforms are all quote only, so a fair comparison is about scope rather than list price. The table adds two self-serve tools that cover one slice of the job, competitor advertising, at a published price.

The honest summary: if your goal is to arm a sales team, Kompyte, Klue and Crayon are the category (our Klue pricing guide puts the median Klue deal at about $30,000 a year, and our Crayon pricing guide finds the same median for Crayon), and the choice comes down to which one your reps will actually use. If your goal is to see what competitors are saying in their ads, none of the three is the cheapest way to get it. Our Semrush Advertising toolkit pricing guide covers the keyword side, and the MediaRadar pricing guide covers the enterprise ad intelligence tier above it.

Is Kompyte worth it?

For a B2B company with an active sales team and a handful of rivals it loses deals to, it can be. One deal saved because a rep handled the pricing objection well can cover a large share of an annual contract, and the alerts replace hours of manual checking every week. It is worth it when somebody owns the program: a product marketer who curates the feed, keeps battlecards current and checks that reps use them.

It is usually not worth it in two cases. A small team without a dedicated owner tends to pay for alerts nobody reads. And a marketing team whose real question is "what are our competitors running in ads right now" pays for battlecards, review tracking and a sales database it does not need. For that narrower job, a self-serve ad research tool at $60 to $300 a month does more for a fraction of the price.

A cheaper route if you only need competitor ads

Kompyte tells you that a competitor changed something. It does not give you the full creative record behind it. If the job is reading a rival's Google advertising, AdEye searches Google's Ads Transparency Center by the competitor's domain or name and returns its live Search, Display and YouTube ads in one feed, sorted by how long each has run. Long-running ads are the ones a competitor keeps paying for, which is the closest public signal to what works. Paid plans add AI tags by hook and angle, boards per competitor, CSV export and a watch list that emails you new ads every day.

That covers the advertising slice of competitive intelligence for $720 a year on the Starter plan billed monthly, or $600 billed yearly, with no sales call. Our competitor ad monitoring page shows the daily alert workflow, and the ad intelligence software comparison covers the wider market. AdEye is Google only: it does not track pricing pages, reviews, job posts, Meta ads or spend.

How to negotiate a Kompyte contract

Arrive with a written scope: the competitors you will track, the number of people who need edit access and the number who only read, and the tools battlecards must appear in. Ask for one-year and two-year prices side by side, a cap on renewal increases, and the notice period for cancellation. If you already pay Semrush, ask for the bundled figure. If the first quote lands well above the $20,000 average for a team of your size, say so and ask what scope change brings it down. Finally, ask for a trial with your own rivals before you sign, because the quality of the alerts is the whole product.

If competitor ads are part of what you want to watch, try it on a rival you know: put its domain into the search box at the top of this page. The demo shows its live Google ads with a run length on each, before you pay anything.