MediaRadar Pricing and Cost at About $25K a Year

MediaRadar pricing is quote only. There is no public rate card, no self-serve plan and no monthly option: you talk to a consultant and sign an annual contract. Software directories list a starting price of $5,000 a year, but purchase data collected by the procurement platform Vendr puts the median contract at about $25,000 a year, with deals ranging from roughly $14,000 to just over $100,000. Price moves with seats, channels, industries and contract length.

That range is wide because MediaRadar sells two different things under one name. Publisher and platform sales teams buy it to find advertisers who are spending in their category, and brands and agencies buy it to watch competitors' spend, creative and channel mix across TV, streaming, digital, social, paid search and print. Both are annual, seat-based contracts. This guide shows what the published numbers actually mean, what drives a quote up or down, and which cheaper tool covers the job if all you need is a competitor's live Google ads.

How much does MediaRadar cost?

MediaRadar costs about $25,000 a year for a typical buyer, based on Vendr's purchase data, with most contracts falling between $14,000 and $100,877 a year. Capterra and Software Advice list a single Basic plan from $5,000 a year, which is best read as a floor for a narrow, single-seat scope rather than a price most teams pay.

Put in monthly terms, the median contract is a little over $2,000 a month, and the low end of the real range is about $1,170 a month. That is enterprise software pricing, and it is priced that way because the data set is enterprise sized. MediaRadar says it tracks more than 5 million brands, more than 35 million creative assets and over $280 billion in media spend across 30 plus channels.

What drives the price of a MediaRadar quote?

Four things move a MediaRadar quote, and knowing them before the first call is the cheapest negotiating prep you can do.

• Seats. Pricing is per user license. A five-person ad sales team costs far more than a single analyst, so decide who really needs a login and who can work from exported reports.
• Channels. Linear TV, streaming and connected TV, digital display and video, social, paid search, print and out-of-home are scoped separately. A buyer who only needs digital pays less than one who needs local TV and radio too.
• Industries and geography. Access is scoped by category and market. One vertical in the United States is a smaller contract than every category in the US and Canada.
• Contract length. Annual is the minimum. Two and three year terms usually lower the yearly price, and paying the year up front can take a few more points off.

The trap is the renewal. Vendr reports annual escalation clauses of 3 to 7 percent on renewals, so a $25,000 first year can be close to $27,000 by year three without anyone adding a seat. Ask for a renewal cap in writing, and put the notice date somewhere the whole team sees it. If your company already tracks vendor agreements in contract management software, log the auto-renewal window there on the day you sign, because missing a 60 or 90 day notice period is how most unwanted renewals happen.

Does MediaRadar have a free trial?

Not a self-serve one. Software directories mark a free trial as available, but MediaRadar's own site offers a consultant call, a demo and a "Pull My Category" request rather than a sign-up button. In practice any trial access is arranged through sales as part of the evaluation, with a scoped data set. There is no free version.

If you are evaluating, ask for the trial to cover your own category and three named competitors, and check two things during it: whether the creative library actually contains the ads you know those competitors ran, and how the spend estimates compare with any spend figures you can verify. Spend in any third-party ad intelligence tool is a model, and you want to know how close the model gets for your market before signing a year.

What does MediaRadar include?

MediaRadar is a cross-channel advertising intelligence platform. Its ad intelligence pages list TV and CTV, OTT and streaming, digital and display, programmatic, paid search, social and influencer, video and YouTube, and print and out-of-home. For each advertiser it estimates spend, tracks creative and campaign changes, and shows channel mix and share of voice, with trend lines refreshed daily.

The other half of the product is sales intelligence for media sellers: lists of brands increasing spend in a channel, contact data, alerts on upcoming RFPs and peak spending months, CRM integration with Salesforce, and an AI tool that drafts outreach. That half is why so many publishers, broadcasters and ad tech companies buy it, and why the product is priced like a sales platform. In November 2023 MediaRadar acquired Vivvix, the North American ad intelligence unit of Kantar, which added local TV, radio, search, out-of-home and Canadian coverage. At the time MediaRadar said more than 20,000 users worked in its database.

Who is MediaRadar for?

MediaRadar fits three buyers well. Media sales teams at publishers, TV groups and ad platforms use it to find advertisers and walk into pitches knowing what a brand spends and where. Agencies use it to benchmark a client's category across every channel, including TV, which most digital tools do not see. Brand marketing and insights teams use it for share of voice and competitive spend reporting at the board level.

It is a poor fit for a small in-house team or a PPC manager who wants to see what three competitors are running on Google this week. That job does not need TV data, spend models or a sales contact database, and paying $14,000 or more a year for it means most of the contract goes unused.

MediaRadar vs other ad intelligence tools on price

The ad intelligence market splits into quote-only enterprise platforms and self-serve tools with a published monthly price. The second group sees fewer channels and does not estimate TV spend, but for digital competitor research it costs a fraction of a MediaRadar contract.

The pricing guides for each are on our site: Sensor Tower and Pathmatics pricing, AdClarity pricing and the Semrush Advertising toolkit pricing breakdown. For a side-by-side of every category, see our ad intelligence software comparison.

Does MediaRadar track Google search ads?

Yes. MediaRadar lists paid search among its channels, with keyword, query and investment trends, and the Vivvix acquisition added search coverage. What it reports is modelled activity and spend over time. If what you need is the actual ad text, banners and YouTube videos a competitor has running on Google today, the primary public source is Google's Ads Transparency Center, which lists a verified advertiser's ads by surface and date.

AdEye reads that public record by brand or domain, returns Search, Shopping, Display and YouTube ads in one feed, and sorts them by how long each has run. The ads that stay live for months are the ones a competitor keeps paying for, which is the honest public substitute for a spend estimate. Plans start at $60 a month for 500 searches, about $720 a year, and a one-time demo shows you a competitor's ads before you pay. Our ad spy tool pricing page compares the self-serve market in full.

How to negotiate a MediaRadar contract

Go into the first call with a written scope: the channels you need, the categories, the markets and the exact people who need a login. Sellers price to the broadest scope you mention, so do not ask about local TV or Canada unless you will use them. Ask for the price of a one-year and a two-year term side by side, a cap on renewal increases, and the notice period for cancellation. Ask whether seats can be swapped between named users, since ad sales teams turn over. If the quote lands above the median, the Vendr range is a fair reference point to push back with.

Then compare the quote with what you will actually use in the first ninety days. Teams often buy the whole channel set and end up working in two of them. A narrower first year with an option to expand is usually cheaper than a broad contract you renew out of habit.

Is MediaRadar worth it?

For a media sales team or an agency that has to report competitive spend across TV and digital, yes. The cross-channel spend view and the advertiser prospecting data are hard to build any other way, and one closed deal or retained client often pays for the year. For a marketer who mainly wants to see what competitors are saying in their ads, it is usually not worth it: you would be paying for TV, print and a sales database you do not need. In that case a self-serve tool at $60 to $300 a month covers the creative side, and the free platform libraries cover single lookups.

Are there MediaRadar alternatives for smaller budgets?

Yes. For Google ads, Google's Ads Transparency Center is free for one advertiser at a time, and AdEye adds search by domain, run length, saved boards and daily new-ad alerts from $60 a month. For Meta ads, Meta's Ad Library is free and covers active ads from every advertiser. For modelled digital spend without an enterprise contract, AdClarity publishes monthly plans from $129. None of these replaces MediaRadar's TV data or its seller tools, but together they cover what most in-house teams use day to day. If the wider goal is competitive intelligence for a sales team rather than ad data, our Kompyte pricing guide covers the battlecard platforms, which are also quote only.

If a rival's Google advertising is what you need to see, put its domain into the search box at the top of this page. The demo shows its live Search, Display and YouTube ads with a run length on each, so you can judge the tool on a competitor you know before you pay anything.