Check competitors' Google ads and see, find or view every live ad a rival runs

To check or see a competitor's Google ads, search their domain or brand name in Google's Ads Transparency Center, or in AdEye, which reads the same public record and returns every live Search, Shopping, Display and YouTube ad in one feed, sorted by how long each has run. Google does not publish a rival's keywords, bids or budget anywhere, so the ads themselves are the part you can check with certainty.

Typing your own keywords into Google and scrolling past the sponsored results shows you a thin, personalized slice: whatever one competitor happened to serve to you, at that minute, in your ZIP code. You miss their Display and YouTube creative entirely, you cannot tell a three-day test from an ad they have funded all year, and every search you run adds an impression to their account. Google's free Ad Preview and Diagnosis tool fixes the impression problem for Search, but not the rest.

AdEye is built for the check most buyers actually want to make. Enter a competitor's domain in the search box above, and it pulls their current Google ads across every surface, marks the date each creative first appeared, and on paid plans tags the hook, angle and format. Save the ones worth keeping to a board, then run the same check on the next rival. Plans are $60, $99, $300 and $600 a month, or $30, $49.50, $150 and $300 billed yearly, for 500, 2,000, 10,000 or 20,000 searches, and there is a one-time demo so you can check a competitor before you pay. For keyword and bid estimates, see our PPC spy tools comparison.