Spy on competitors · Moving Company Google Ads Spy Tool

Google Ads for moving companies and movers with a spy tool for rival moving company ads

Google Ads for moving companies pay off when your ad gives someone planning a move a better reason to request a quote from you than from the four ads around yours. You can only write that ad once you have read theirs, and AdEye shows them to you. Type a competing mover's website into the search box and you get its live Google Search, Display and YouTube ads in one feed, read from Google's own Ads Transparency Center and sorted by how long each ad has run. The flat-rate local move ad a rival has kept live since March is the one that keeps its trucks booked.

A local mover is rarely bidding only against the company across town. The same searches pull in national van lines, truck rental and container brands, and quote marketplaces that resell the lead to several movers at once. Their ads set the terms yours is read against: a binding estimate, an hourly rate, free boxes, a same-week date, a licensed and insured line. Typing "movers near me" into your own phone shows you a few results from one spot at one moment. The advertiser record shows every ad a competitor runs, with dates, and you can enter up to five rival domains at once, separated by commas, and read them in one feed.

The search box on this page gives you a one-time demo of 10 searches with no card. Paid plans start at $60 a month, or $30 billed yearly, with daily new-ad alerts on a watch list. AdEye covers Google only. It does not show Meta or Yelp ads, keywords, bids or spend.

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Live Google data

Enter a brand or a domain

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Public Google Ads Transparency data. Nothing behind a login.

Comparing rivals? Separate up to 5 domains with commas to see their ads in one feed. Each one counts as one search.

Type a brand or a domain first, for example nike.com or Notion.

live ads from of competitors, in one feed

Open your swipe file

Google Ads Transparency has no ads on record for that search. Google indexes ads by advertiser, so the brand's exact domain works best, for example nike.com.

Google Ads Transparency has no ads on record for . That is an answer about the brand, not a problem with the search: they are not running Google ads that Google publishes, or they advertise under a different registered name.

We could not reach Google Ads Transparency just now, so this is not a result about that brand, we simply could not look. Please try again in a moment. This search has not been counted against your allowance.

Open your swipe file

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Live Google Ads Transparency data · Run length · Public data only

Google Ads Transparency

Run length on every ad

AI-tagged hooks & angles

Why it works

What rival movers' Google ads tell you before you raise a budget

Google's record of a rival mover's ads, not a screenshot

Google lists the ads of verified advertisers in its Ads Transparency Center, and a moving company running Google Ads goes through the same advertiser verification as any other business. The headlines, descriptions, banners and videos there are the company's approved ads, not whatever one search served to one phone in one ZIP code. AdEye searches that record by the competitor's domain or name and returns its Search text ads, Display banners and YouTube video together, so you see the full offer a rival is putting in front of your customers.

Run length shows the offer that books moves

No tool can show you what a competing mover spends or what a booked job costs it, and any page that prints an exact budget is guessing. What Google does publish is when each ad ran. Nobody keeps paying for a flat-rate local move ad or a long distance quote ad for months unless it produces booked jobs. AdEye turns the record into a first-seen date and a run length on every ad and sorts the long runners to the top, so you see which offers have lasted in your market, not which were tested for two weeks and pulled.

Van lines and lead marketplaces in the same auction

National van lines, container and truck rental brands, and quote marketplaces bid on many of the searches a local mover wants, and their ads lead with scale, instant quotes and coverage. Look up a few of them next to two or three local competitors and the gaps show quickly. A marketplace ad sells a form that sends the lead to several movers. A local company usually wins on what a marketplace cannot claim: its own crews and trucks, a named owner, a fixed price for a defined job, and reviews from the neighborhood.

Federal ad rules that shape interstate mover ads

FMCSA rules apply to ads for interstate household goods moves. Under 49 CFR 375.207 a mover's advertising must be truthful and must show its name as registered and its number in the form "U.S. DOT No." followed by the number. Under 49 CFR 371.7 a broker may not present itself as a carrier, and its advertising must show that it is a broker. Reading competitors' live ads is a quick way to spot who sells moves as a broker and who runs its own trucks. Treat this as market research, not legal advice.

A saved record, because moving demand follows the calendar

Moving demand peaks between late spring and the end of summer, with spikes around month-end lease dates and the school year, and movers change their ads to match: peak-season booking pushes, off-season discounts, storage offers, college and senior moves. Once an ordinary commercial ad stops running you cannot count on finding it again in the public record. AdEye boards keep the creative, the advertiser, the format and the dates together per competitor, so the offer a rival ran last June is still there when you plan this season. Paid plans export a board to CSV.

Moving company owner and office manager reviewing rival movers' ads on a laptop in the office

Read the movers you meet in the auction in one sitting

An owner and whoever answers the phones can go through five competing movers between jobs. Paste the domains, start with the longest-running ads, and note three things per company: which move it sells (local apartment, long distance, office, senior or storage), how it handles price (hourly rate, flat rate, binding estimate, "free quote"), and the trust line in the headline, such as licensed and insured, a crew that never subcontracts, or years in the city. That sheet shows which promises are crowded in your market before you raise a daily budget.

Couple among packed boxes comparing moving company quotes on a phone and a laptop

Your customer compares three movers before calling one

Someone who searches "long distance movers" two weeks before a lease ends is nervous about two things: the final bill and whether their furniture arrives. They read the sponsored results side by side and click the one that answers those worries in plain words. If every ad says "Affordable movers, call today", the company that names the move type, the pricing model and the proof that it is a real carrier gets the quote request.

Side by side

Five ways to research competing movers' Google ads, compared

Each source answers part of the question. This is what each one shows, what it leaves out and what it costs.

Method	What you see	What you miss	Cost
Search Google yourself	The ads served to you for one query, at that moment, where you are	Other ZIP codes, devices and hours; how long an ad has run; every ad you did not trigger	Free, but your own searches can skew your impression data
Google Ads Transparency Center	A verified advertiser's ads, filterable by platform, region and date	No sorting by run length, no saving, no alerts, one advertiser at a time	Free
Auction Insights (your account)	Which domains share your auctions, with impression share, overlap and outranking share	Every ad, offer and landing page. Only auctions you entered	Free with active campaigns
Keyword-estimate tools (SpyFu, Semrush)	Modelled keywords, estimated clicks and text ad history	Display and YouTube creative; the estimates are models, not Google's record	SpyFu from $39 a month; Semrush Advertising $99 to $220
AdEye	A rival mover's live Google ads with run length, AI tags, boards and daily watch-list alerts	Keywords, bids, spend, Local Services Ads rankings, Meta and Yelp ads	$60, $99, $300 or $600 a month; $30 to $300 billed yearly

What it surfaces

Every ad card carries the hook, angle and a working signal

You type a brand or a domain. AdEye pulls that advertiser's live public Google ads into one feed and AI-tags each creative on the paid plans, so you read the strategy and spot the long-running winners before you save a single one.

Look up any competing mover, van line or quote marketplace by domain or name
Up to five rival domains in one feed, separated by commas
Search, Display and YouTube ads in one feed
First-seen date and run length on every ad
Long-running offers sorted to the top
AI hook, angle and format tags on paid plans
Watch list with daily new-ad emails on paid plans
Boards per competitor or per location, CSV export on paid plans

GOOGLE Top performer

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Why AdEye

One feed, the AI read, the working signal in view

Not a stale doc full of screenshots. One query for a brand, the run length on every creative, and a swipe file worth reopening. Public ad-library data only.

Every Google ad at once

The Google Ads Transparency Center searched by brand or domain, so competitor ad research is one query instead of clicking through Google's own viewer.

The AI reads the why

Creatives are tagged with their hook, angle and format on the paid plans, a few per search and kept once read, and a working signal flags the long-runners, so you see why an ad works, not just what it ran.

A swipe file that stays current

Save winners to boards, each keeping its run length and a link back to the original creative on Google, so the file is still useful months later.

Good questions

Questions about moving company google ads spy tool

Yes, when the company measures booked moves rather than clicks. Someone searching "movers near me" or "long distance movers" with a city name usually has a date and needs a quote now, and Google Ads puts you in front of them at that moment. The movers that make it pay split local and long distance into separate campaigns, answer the price question on the landing page, call leads back within minutes, and check what nearby movers already promise so their ad does not read like the three above it.

They are worth it when one booked job covers many clicks, which it often does: a local move commonly runs to several hundred dollars or more and a long distance move to several thousand. They are not worth it if quote requests wait until the next day or land on a generic homepage. Read competing movers' live ads before you scale, because entering a crowded auction with the same "affordable movers" line as everyone else is the usual way to waste a budget.

Google has no fixed price. You pay per click, and moving clicks are expensive in large metros because van lines and lead marketplaces bid on the same terms, while narrow searches such as "piano movers" or "senior moving" plus a city usually cost less. Keyword Planner inside your own Google Ads account shows current bid ranges for your area before you set a daily budget, and peak season raises them.

Look the mover up by its website domain in Google's Ads Transparency Center, or search the same domain in AdEye, which returns its live Search, Display and YouTube ads in one feed sorted by how long each has run. You can enter up to five rival domains at once, separated by commas. Both read Google's public record, so neither adds an impression or a click to the other company's account.

Many movers run both. Local Services Ads charge per lead and show a verification badge at the top of the page in markets where the movers category is available, but you control little beyond budget, hours and service area. Search ads let you choose keywords, write the offer and send people to a page per move type. AdEye shows the ads competitors run through Google Ads, not their Local Services rankings, so use it to shape the search ad copy.

For interstate household goods moves, FMCSA rules require truthful ads that show the mover's registered name and its number written as "U.S. DOT No." plus the number (49 CFR 375.207), and a broker's ads must show that it is a broker (49 CFR 371.7). Many states add their own rules for intrastate movers. Check your state's requirements and keep the DOT number on the landing page as well.

Look at the advertiser and the landing page. Federal rules require a broker's advertising to show its broker status, so honest broker ads and pages say so, while a carrier shows its own U.S. DOT number and usually its trucks and crews. In AdEye the advertiser name and every ad sit together, which makes it quick to sort the auction into carriers, brokers and quote marketplaces before you decide whose message to answer.

Name the move and the price model: local or long distance, apartment, office or storage, and whether you quote hourly, flat rate or as a binding estimate. Add one proof point a nervous customer cares about, such as your own crews, years in the city or a review count you can show. Send the click to a page for that move type, not the homepage. Then compare your draft with the longest-running ads of nearby movers and change whatever sounds the same.

Google lets US advertisers use another business's trademark as a keyword, so bidding on a rival mover's name is allowed. Using its trademark in your ad text is different, and the owner can file a complaint that restricts it. Look the rival up in AdEye to see whether it already bids on your name, and our brand bidding page explains how to check who is targeting your brand.

Not from Google. Every advertiser's keywords, bids and budgets are private. SpyFu and Semrush estimate keywords by watching search results, which is useful but modelled. AdEye shows the ads themselves from Google's record, which tells you the move types, the offer and the message, and it does not claim to know the keyword list.

No. Google does not publish spend, cost per click or cost per lead for ordinary commercial advertisers, so any tool that prints a precise budget for a rival mover is estimating. The honest proxy is run length: an ad a company keeps live for months is one it keeps choosing to fund. AdEye sorts every ad by that signal.

Yes, on the paid plans. Add the mover to your watch list and AdEye re-checks it once a day, then emails you the ads Google has started showing that it had not seen before. That is how you find out a rival opened a new branch, started a peak-season discount or began bidding on your name without checking by hand.

Yes. Each search is one competitor, and you keep a separate board per client so research never mixes between movers that compete in the same city. The Agency plan covers 10,000 searches a month and exports boards to CSV for client reports. Our ad spy tool for agencies page walks through a client workflow.

No. Reading the Transparency Center record, directly or through AdEye, does not trigger the rival's ads, so it adds no impression and no click to their account, and advertisers are not told who looked them up. Clicking a rival's ad on Google would cost them a click, which is a different thing and not a fair practice.

The Transparency Center and Auction Insights are free. AdEye costs $60, $99, $300 or $600 a month for 500, 2,000, 10,000 or 20,000 searches, or $30 to $300 a month billed yearly, after a one-time demo of 10 searches. Keyword-estimate tools such as SpyFu start at $39 a month and Semrush's Advertising toolkit at $99. Our ad spy tool pricing page compares the market.

Yes. The same lookup works for any business that runs Google Ads under a verified advertiser. We have walk-throughs for plumbers, HVAC companies and roofers, real estate agents and other local businesses, and the method is the same: search the rival's domain and read the long runners first.

For the ads themselves, pick a tool that reads Google's own Transparency Center record, because it shows a mover's real approved ads rather than one search result. AdEye does that and sorts by run length. For keyword and cost estimates, SpyFu or Semrush add a modelled view, and our PPC competitor analysis page shows how to combine them. For who you actually meet in the auction, use Auction Insights in your own account.

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Type any brand and watch their live ads stream into one feed, AI-tagged with the hook, angle and what is actually working.

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Public Google Ads Transparency data only. Nothing behind a login, no private data. Every CTA opens a quick signup, not a checkout.

Live Google Ads Transparency data · Run length · Public data only