Spy on competitors · Realtor Google Ads Spy Tool

Realtor Google Ads spy tool to see the Google ads real estate agents run

Google Ads for realtors pay off when your ad answers the seller or buyer better than the three agents around it, and the only way to know what those agents say is to read their ads. AdEye shows you that. Type a competing agent's, team's or brokerage's website into the search box and you get its live Google Search, Display and YouTube ads in one feed, read from Google's own Ads Transparency Center and sorted by how long each ad has run. The home valuation offer a team has kept live since spring is the one that keeps producing listing appointments.

Most agents check the competition by typing "sell my house" or "realtor near me" into their own phone. That shows a few sponsored results for one query, in one spot, at one moment. It does not tell you whether the 1% listing fee ad from the discount brokerage is a two-week test or a year-round campaign, and it never shows the remarketing banner or the YouTube listing video a rival runs. Auction Insights inside your own Google Ads account names the domains you meet in the auction, but it shows no ad copy at all.

AdEye fills that gap for solo agents, teams, brokerages and the agencies that run real estate accounts. Save the offers worth tracking to a board per competitor, and put the agents who matter on a watch list so their new ads reach your inbox the day Google starts showing them. Plans are $60, $99, $300 and $600 a month, or $30, $49.50, $150 and $300 a month billed yearly, for 500, 2,000, 10,000 or 20,000 searches, and a one-time demo lets you check a rival before you pay. For the paid-search picture across every competitor, see our PPC competitor analysis page.

adeye · Ad Intelligence Feed

Live Google data

Enter a brand or a domain

Try:

Public Google Ads Transparency data. Nothing behind a login.

Comparing rivals? Separate up to 5 domains with commas to see their ads in one feed. Each one counts as one search.

Type a brand or a domain first, for example nike.com or Notion.

live ads from of competitors, in one feed

Open your swipe file

Google Ads Transparency has no ads on record for that search. Google indexes ads by advertiser, so the brand's exact domain works best, for example nike.com.

Google Ads Transparency has no ads on record for . That is an answer about the brand, not a problem with the search: they are not running Google ads that Google publishes, or they advertise under a different registered name.

We could not reach Google Ads Transparency just now, so this is not a result about that brand, we simply could not look. Please try again in a moment. This search has not been counted against your allowance.

Open your swipe file

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See it run

Live Google Ads Transparency data · Run length · Public data only

Google Ads Transparency

Run length on every ad

AI-tagged hooks & angles

Why it works

What the Google ads of competing agents and brokerages tell you before you spend

Google's record of a rival agent's ads, not a screenshot

Google lists the ads of verified advertisers in its Ads Transparency Center, and an agent, team or brokerage running Google Ads goes through the same advertiser verification as any other business. The headlines, descriptions, banners and videos you see there are the advertiser's approved ads, not whatever one search served to one phone in one neighborhood. AdEye searches that record by the competitor's domain or name and returns its Search text ads, Display banners and YouTube video together. That is something you can put in front of a team lead or a broker-owner, because it is Google's own record rather than a screenshot from somebody's car.

Run length shows the seller offer that keeps getting funded

No tool can show you what a competing agent spends or what a listing appointment costs them, and any page that prints an exact budget is guessing. What Google does publish is when each ad ran. Seller clicks in a busy metro are among the priciest in local advertising, so nobody keeps a "What is my home worth" ad or a guaranteed-sale offer live for months unless it books appointments. AdEye turns the record into a first-seen date and a run length on every ad and sorts the long runners to the top, so you see which offers have survived in your market, not which were tried for a week.

Buyer ads and seller ads, split by competitor

Real estate ads fall into two very different jobs. Seller ads chase listings with home valuations, cash offers, guaranteed-sale programs and reduced commission lines. Buyer ads push new listings, first-time buyer guides, relocation help and new construction. Reading four rivals side by side shows which side of the market each one is fighting for. A team that sees every competitor bidding on seller terms with the same valuation offer may get cheaper leads from a relocation or new-construction angle that only one rival runs.

Fair housing and license lines, read in context

Real estate advertising has rules most local businesses never deal with. The Fair Housing Act bars ads that state a preference based on a protected class, and Google's housing ad policy in the United States blocks targeting by age, gender, parental status, marital status or ZIP code, so the message carries more of the weight. Most states also require the brokerage name in an agent's ads, and California expects the license number on first-contact materials. Competitors' ads show how others phrase this. Treat it as market research, not legal advice, and check your state's real estate commission.

A saved record, because listing promotions turn over fast

Agents rotate ads with the market: a spring listing push, a summer open-house run, a rate-drop buyer campaign, a year-end "sell before the new year" offer. Once an ordinary commercial ad stops running you cannot count on finding it again in the public record. AdEye boards keep the creative, the advertiser, the format and the dates together per competitor, so the offer a rival ran last spring is still there when you plan this year's listing season. Paid plans export a board to CSV for your marketing assistant or your agency.

Real estate agent reviewing competitor ads on a tablet in a staged home

Read the brokerages in your farm area before an open house weekend

An agent or team lead can go through the main competing teams and brokerages in a farm area in about fifteen minutes. Paste each domain, read the longest-running ads first, and note what each one offers: a home valuation, a guaranteed sale, a lower commission, a buyer rebate or a list of new listings. Those offers are what a seller compares you against. Knowing them before you write your own ad keeps you from paying to say the same thing as the team down the street.

Homeowners on their porch searching for a listing agent on a laptop

Sellers compare listing agents from the ads first

A couple getting ready to sell usually starts by searching "what is my home worth" or "best listing agent" plus their town, and the sponsored results are the first agents they see. They click the one that sounds local and specific: recent sales on their street, a clear plan for pricing, a fast valuation. Generic lines like "Your dream home awaits" speak to buyers, not sellers. Reading your rivals' live ads shows you which seller promise is still open in your market.

Side by side

Five ways to research competing agents' Google ads, compared

Each source answers part of the question. This is what each one shows, what it leaves out and what it costs.

Method	What you see	What you miss	Cost
Search Google yourself	The ads served to you for one query, at that moment, where you are	Other ZIP codes, devices and hours; how long an ad has run; every ad you did not trigger	Free, but your own searches can skew your impression data
Google Ads Transparency Center	A verified advertiser's ads, filterable by platform, region and date	No sorting by run length, no saving, no alerts, one advertiser at a time	Free
Auction Insights (your account)	Which domains share your auctions, with impression share, overlap and outranking share	Every ad, offer and landing page. Only auctions you entered	Free with active campaigns
Keyword-estimate tools (SpyFu, Semrush)	Modelled keywords, estimated clicks and text ad history	Display and YouTube creative; the estimates are models, not Google's record	SpyFu from $39 a month; Semrush Advertising $99 to $220
AdEye	A rival agent's live Google ads with run length, AI tags, boards and daily watch-list alerts	Keywords, bids, spend and Local Services Ads profiles	$60, $99, $300 or $600 a month; $30 to $300 billed yearly

What it surfaces

Every ad card carries the hook, angle and a working signal

You type a brand or a domain. AdEye pulls that advertiser's live public Google ads into one feed and AI-tags each creative on the paid plans, so you read the strategy and spot the long-running winners before you save a single one.

Look up any competing agent, team or brokerage by domain or name
Search, Display and YouTube ads in one feed
First-seen date and run length on every ad
Long-running seller and buyer offers sorted to the top
AI hook, angle and format tags on paid plans
Watch list with daily new-ad emails on paid plans
Boards per competitor or per client, CSV export on paid plans
No clicks or impressions added to a rival's account

GOOGLE Top performer

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Why AdEye

One feed, the AI read, the working signal in view

Not a stale doc full of screenshots. One query for a brand, the run length on every creative, and a swipe file worth reopening. Public ad-library data only.

Every Google ad at once

The Google Ads Transparency Center searched by brand or domain, so competitor ad research is one query instead of clicking through Google's own viewer.

The AI reads the why

Creatives are tagged with their hook, angle and format on the paid plans, a few per search and kept once read, and a working signal flags the long-runners, so you see why an ad works, not just what it ran.

A swipe file that stays current

Save winners to boards, each keeping its run length and a link back to the original creative on Google, so the file is still useful months later.

Good questions

Questions about realtor google ads spy tool

Yes, when the agent tracks appointments and signed agreements rather than clicks. Someone searching "sell my house" or "listing agent near me" is close to a decision, and Google Ads puts you in front of them at that moment. Agents who make it pay send the click to a specific offer, such as a home valuation, and they study what nearby agents already promise so their ad does not sound like the three above it.

They are worth it when one closed deal covers several months of ad spend, which in most US markets it can, but only if you follow up every lead fast. Seller leads cost more than buyer leads and close at a higher rate. Check what competing agents run first: entering a crowded auction with the same free valuation offer as everyone else is the most common way to burn a budget.

Google has no fixed price. You pay per click, and real estate clicks are priced by auction in your area, so a dense metro costs more than a small town and seller terms usually cost more than buyer terms. Keyword Planner inside your own Google Ads account shows current bid ranges for your market before you set a daily budget.

Look the agent, team or brokerage up by its website domain in Google's Ads Transparency Center, or search the same domain in AdEye, which returns its live Search, Display and YouTube ads in one feed sorted by how long each has run. Both read Google's public record, so neither adds an impression or a click to the rival's account.

For the ads themselves, pick a tool that reads Google's own Transparency Center record, because it shows an agent's real approved ads rather than one search result. AdEye does that and sorts by run length. For keyword and cost estimates, SpyFu or Semrush add a modelled view. For who you actually meet in the auction, use Auction Insights in your own account.

Google Ads reach people who are already searching to buy or sell, so the leads are fewer but warmer. Facebook and Instagram ads reach people who were not looking and are cheaper per lead, which suits listing promotion and long nurture. Many agents run both. AdEye covers the Google side; for a rival agent's Meta ads, Meta's own Ad Library is the free public source.

They can. Real estate agents can join Google's Local Services Ads program, earn the Google Screened badge after license and background checks, and pay per lead rather than per click. LSA wins on trust and reviews; regular Search ads win on control of the offer and the landing page. AdEye does not track LSA profiles, so check a rival's LSA listing by searching your city.

Lead with the one thing the searcher wants. For sellers that is usually what their home is worth or how fast and for how much it will sell; for buyers it is new listings in a named area. Name the neighborhood, give a specific offer and send the click to a matching page. Then compare your draft with the longest-running ads of nearby agents and change whatever sounds the same.

Not from Google. Every advertiser's keywords, bids and budgets are private. SpyFu and Semrush estimate keywords by watching search results, which is useful but modelled. AdEye shows the ads themselves from Google's record, which tells you the offer and the message, and it does not claim to know the keyword list.

No. Google does not publish spend, cost per click or cost per lead for ordinary commercial advertisers, so any tool that prints a precise budget for a rival brokerage is estimating. The honest proxy is run length: an ad a brokerage keeps live for months on seller terms is one it keeps choosing to fund. AdEye sorts every ad by that signal.

Only if you are a member of the National Association of Realtors, because REALTOR is NAR's registered membership mark. Non-member licensees should say real estate agent or broker instead. Separately, Google lets you bid on a competitor's trademark as a keyword but restricts it in ad text after a complaint. Our brand bidding page covers bidding on rival names.

Yes. In the United States, Google treats real estate ads as housing ads and does not let advertisers target them by age, gender, parental status, marital status or ZIP code. Location targeting by city or radius still works. Because targeting is limited, the ad text and offer decide more of the result, which is why reading what competing agents say is worth the time.

Yes, on the paid plans. Add the agent or brokerage to your watch list and AdEye re-checks it once a day, then emails you the ads Google has started showing that it had not seen before. That is how you hear about a rival's new cash-offer program or spring listing push the week it starts. Our competitor ad monitoring page covers the routine.

Yes. Each search is one competitor, and you keep a separate board per client so research never mixes between agents who compete in the same market. The Agency plan covers 10,000 searches a month and Enterprise 20,000 on one login, and a board can be shared as a read-only link. See our ad spy tool for agencies page for the client workflow.

No. Reading the Transparency Center record, directly or through AdEye, does not trigger the rival's ads, so it adds no impression and no click to their account, and advertisers are not told who looked them up. Clicking a rival's live sponsored result on Google is different: that click is charged to them, and repeated deliberate clicking is invalid activity Google filters out.

The Transparency Center and Auction Insights are free. AdEye costs $60, $99, $300 or $600 a month for 500, 2,000, 10,000 or 20,000 searches, or $30 to $300 a month billed yearly. Keyword-estimate tools such as SpyFu start at $39 a month. A single listing commission covers years of research. The wider market is on our ad spy tool pricing page.

Yes. The same lookup works for any business that runs Google Ads under a verified advertiser. We have walk-throughs for law firms, home services contractors, therapy practices and local businesses in general, including mortgage brokers and title companies that compete for the same buyers. Movers chase the same households a few weeks later, and our Google Ads for moving companies page covers that auction.

Read every question we get

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See what your competitors are running today

Type any brand and watch their live ads stream into one feed, AI-tagged with the hook, angle and what is actually working.

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Public Google Ads Transparency data only. Nothing behind a login, no private data. Every CTA opens a quick signup, not a checkout.

Live Google Ads Transparency data · Run length · Public data only