Spy on competitors · Therapist Google Ads Spy Tool

Google Ads for therapists and psychologists with a spy tool for rival practice ads

Google Ads for therapists pay off when your ad answers the person searching better than the ads around it, and the only way to know what those ads say is to read them. AdEye shows you that. Type a competing practice's website, a group practice or a telehealth therapy platform into the search box and you get its live Google Search, Display and YouTube ads in one feed, read from Google's own Ads Transparency Center and sorted by how long each ad has run. The anxiety therapy ad a group practice has kept live since January is the one that keeps filling its intake calendar.

In most US cities a private practice is not only bidding against the therapist down the street. It is in the same auction as national platforms and insurance-network companies with marketing teams and large budgets, and their ads set the expectations your ad is read against: in-network pricing, a first session this week, video sessions from home. Typing "therapist near me" into your own phone shows you one result from one location at one moment, and repeated searches can even nudge the data you see. Reading the advertiser record shows every ad a competitor runs, with dates.

The search box on this page gives you a one-time demo of 10 searches with no card. Paid plans start at $60 a month, or $30 billed yearly, with daily new-ad alerts on a watch list. AdEye covers Google only. It does not show Psychology Today profiles, Meta ads, keywords or spend.

adeye · Ad Intelligence Feed

Live Google data

Enter a brand or a domain

Try:

Public Google Ads Transparency data. Nothing behind a login.

Comparing rivals? Separate up to 5 domains with commas to see their ads in one feed. Each one counts as one search.

Type a brand or a domain first, for example nike.com or Notion.

live ads from of competitors, in one feed

Open your swipe file

Google Ads Transparency has no ads on record for that search. Google indexes ads by advertiser, so the brand's exact domain works best, for example nike.com.

Google Ads Transparency has no ads on record for . That is an answer about the brand, not a problem with the search: they are not running Google ads that Google publishes, or they advertise under a different registered name.

We could not reach Google Ads Transparency just now, so this is not a result about that brand, we simply could not look. Please try again in a moment. This search has not been counted against your allowance.

Open your swipe file

free left ·

See it run

Live Google Ads Transparency data · Run length · Public data only

Google Ads Transparency

Run length on every ad

AI-tagged hooks & angles

Why it works

What the Google ads of competing practices and therapy platforms tell you before you spend

Google's record of a rival practice's ads, not a screenshot

Google lists the ads of verified advertisers in its Ads Transparency Center, and a therapy practice running Google Ads goes through the same advertiser verification as any other business. The headlines, descriptions, banners and videos you see there are the practice's approved ads, not whatever one search served to one phone. AdEye searches that record by the competitor's domain or name and returns its Search text ads, Display banners and YouTube video together. You can show that to a partner or a consultant, because it is Google's own record of what the practice runs, not a guess.

Run length shows the specialty that books intakes

No tool can show you what a competing practice spends or what a new client costs it, and any page that prints an exact budget is guessing. What Google does publish is when each ad ran. Nobody keeps paying for a couples counseling or EMDR ad for months unless it produces consult calls. AdEye turns the record into a first-seen date and a run length on every ad and sorts the long runners to the top, so you see which specialties and offers have lasted in your market, not which were tested for a week and dropped.

The national platforms in your auction, read side by side

Large online therapy and insurance-network platforms advertise on many of the same searches a local practice wants, and their ads lead with price, insurance and speed. Look them up next to two or three local practices and the gaps show quickly. If the platforms all promise a session this week and a low copay, a local practice usually wins on what they cannot offer: a named clinician, in-person sessions in a specific neighborhood, a specialty like perinatal anxiety or teen therapy, or a modality such as EMDR or DBT.

Policy lines that shape mental health ads

Mental health advertising has rules most local businesses never meet. Google requires LegitScript certification before a US advertiser can promote drug and alcohol addiction treatment, so a practice that mentions substance use in its ads or landing page needs it, while anxiety, depression, trauma or couples work does not. Google's personalized advertising policy also keeps health conditions out of audience targeting, which limits remarketing to people who read a therapy page. Competitors' ads show how others work within this. Treat it as market research, not compliance advice.

A saved record, because practice campaigns change by season

Practices rotate ads through the year: a January push for anxiety and depression, a back-to-school teen therapy campaign, a spring couples offer, a new clinician joining with open slots. Once an ordinary commercial ad stops running you cannot count on finding it again in the public record. AdEye boards keep the creative, the advertiser, the format and the dates together per competitor, so the campaign a rival ran last January is still there when you plan this one. Paid plans export a board to CSV for your practice manager or your agency.

Therapy practice owner reviewing competitor ads on a laptop in a counseling office

Check the practices across town before you set a budget

A practice owner can read four or five competing practices and one national platform between sessions. Paste each domain, start with the longest-running ads, and note three things per competitor: the specialty they lead with, how they answer the cost question (private pay rate, insurance, superbill) and the promise in the headline, such as openings this week or evening video sessions. That list tells you which message is already crowded in your city before you pay for a single click.

Woman searching on her phone for a therapist from her sofa at night

The person searching reads three ads and picks one

Someone looking for a therapist late in the evening has usually been thinking about it for weeks. They read the sponsored results quickly and choose the one that makes the first step feel easy: a named specialty, a clear fee or insurance line, a way to book a free consultation. If every practice in town says "Compassionate, client-centered care", the one that says "Anxiety and panic therapy, evening telehealth, consult this week" gets the message. Reading competitors' live ads is how you find the line nobody else is using.

Side by side

Five ways to research competing practices' Google ads, compared

Each source answers part of the question. This is what each one shows, what it leaves out and what it costs.

Method	What you see	What you miss	Cost
Search Google yourself	The ads served to you for one query, at that moment, where you are	Other ZIP codes, devices and hours; how long an ad has run; every ad you did not trigger	Free, but your own searches can skew your impression data
Google Ads Transparency Center	A verified advertiser's ads, filterable by platform, region and date	No sorting by run length, no saving, no alerts, one advertiser at a time	Free
Auction Insights (your account)	Which domains share your auctions, with impression share, overlap and outranking share	Every ad, offer and landing page. Only auctions you entered	Free with active campaigns
Keyword-estimate tools (SpyFu, Semrush)	Modelled keywords, estimated clicks and text ad history	Display and YouTube creative; the estimates are models, not Google's record	SpyFu from $39 a month; Semrush Advertising $99 to $220
AdEye	A rival practice's live Google ads with run length, AI tags, boards and daily watch-list alerts	Keywords, bids, spend, directory profiles and Meta ads	$60, $99, $300 or $600 a month; $30 to $300 billed yearly

What it surfaces

Every ad card carries the hook, angle and a working signal

You type a brand or a domain. AdEye pulls that advertiser's live public Google ads into one feed and AI-tags each creative on the paid plans, so you read the strategy and spot the long-running winners before you save a single one.

Look up any competing practice, group practice or therapy platform by domain or name
Search, Display and YouTube ads in one feed
First-seen date and run length on every ad
Long-running specialty ads and offers sorted to the top
AI hook, angle and format tags on paid plans
Watch list with daily new-ad emails on paid plans
Boards per competitor or per client, CSV export on paid plans
No clicks or impressions added to a rival's account

GOOGLE Top performer

image

GYMSHARK USA INC · RUNNING 1,818D

Why AdEye

One feed, the AI read, the working signal in view

Not a stale doc full of screenshots. One query for a brand, the run length on every creative, and a swipe file worth reopening. Public ad-library data only.

Every Google ad at once

The Google Ads Transparency Center searched by brand or domain, so competitor ad research is one query instead of clicking through Google's own viewer.

The AI reads the why

Creatives are tagged with their hook, angle and format on the paid plans, a few per search and kept once read, and a working signal flags the long-runners, so you see why an ad works, not just what it ran.

A swipe file that stays current

Save winners to boards, each keeping its run length and a link back to the original creative on Google, so the file is still useful months later.

Good questions

Questions about therapist google ads spy tool

Yes, when the practice measures booked consultations rather than clicks. Someone searching "anxiety therapist near me" or "couples counseling" with a city name is usually ready to reach out, and Google Ads puts you in front of them at that moment. The practices that make it pay send each click to a page for one specialty, answer the cost and insurance question up front, and check what nearby practices already promise so their ad does not read like the three above it.

They are worth it when one new client covers the month's ad spend, which in private pay practice it often does, because a client who stays for twelve sessions is worth far more than a few clicks. They are not worth it if inquiries wait two days for a call back. Look at what competing practices and platforms run before you start: entering a crowded auction with the same generic "compassionate therapy" line as everyone else is the usual way to waste a budget.

Google has no fixed price. You pay per click, and therapy clicks are priced by auction in your area, so a big metro costs more than a small town and broad terms like "therapist" usually cost more than a specialty such as "EMDR therapist" plus a city. Keyword Planner inside your own Google Ads account shows current bid ranges for your market before you set a daily budget.

Look the practice up by its website domain in Google's Ads Transparency Center, or search the same domain in AdEye, which returns its live Search, Display and YouTube ads in one feed sorted by how long each has run. Both read Google's public record, so neither adds an impression or a click to the other practice's account.

Yes, in the same way they work for therapists and counselors, and often better for testing and assessment work, because people search for "ADHD testing" or "psychological evaluation" with a clear need and a short decision window. Licensed psychologists can name assessments, specialties and insurance in their ads. Check how competing practices describe wait times and fees for testing, since that is where those ads usually compete.

For the ads themselves, pick a tool that reads Google's own Transparency Center record, because it shows a practice's real approved ads rather than one search result. AdEye does that and sorts by run length. For keyword and cost estimates, SpyFu or Semrush add a modelled view. For who you actually meet in the auction, use Auction Insights in your own Google Ads account.

Many practices use both. A Psychology Today profile is a flat monthly fee and puts you in a directory people browse, while Google Ads reaches people searching on Google and gives you control over the message and the landing page. A directory profile tends to suit a solo clinician with steady referrals; Google Ads tends to suit a group practice filling several calendars. AdEye covers the Google side only.

Only if you promote drug or alcohol addiction treatment. Google requires LegitScript certification for US advertisers in that category, and mentioning substance use or co-occurring disorders in ads or on the landing page can trigger it. Ads for anxiety, depression, trauma, couples or family therapy do not need it. Check Google's healthcare and medicines policy for the current wording before you write the ad.

Only in a limited way. Google's personalized advertising policy does not allow audience targeting based on health conditions, so you cannot build remarketing lists of people because they read about a mental health condition. Many practices rely instead on search ads by specialty and location, where the person's own search carries the intent. Review the policy and your privacy obligations before adding tracking to clinical pages.

Lead with what the searcher is trying to solve and the next step. Name the specialty and the city, say whether sessions are in person or video, and answer the cost question: private pay rate, insurance accepted, or superbill for out-of-network. Send the click to a matching page with an easy way to book a consultation. Then compare your draft with the longest-running ads of nearby practices and change whatever sounds the same.

Not from Google. Every advertiser's keywords, bids and budgets are private. SpyFu and Semrush estimate keywords by watching search results, which is useful but modelled. AdEye shows the ads themselves from Google's record, which tells you the specialty, the offer and the message, and it does not claim to know the keyword list.

No. Google does not publish spend, cost per click or cost per lead for ordinary commercial advertisers, so any tool that prints a precise budget for a rival practice is estimating. The honest proxy is run length: an ad a practice keeps live for months on a specialty is one it keeps choosing to fund. AdEye sorts every ad by that signal.

Yes, on the paid plans. Add the practice or platform to your watch list and AdEye re-checks it once a day, then emails you the ads Google has started showing that it had not seen before. That is how you find out a rival opened a new location, added a clinician or started a telehealth campaign without checking by hand.

Yes. Each search is one competitor, and you keep a separate board per client so research never mixes between practices that compete in the same city. The Agency plan covers 10,000 searches a month and exports boards to CSV for client reports. Our ad spy tool for agencies page walks through a client workflow.

No. Reading the Transparency Center record, directly or through AdEye, does not trigger the rival's ads, so it adds no impression and no click to their account, and advertisers are not told who looked them up. Searching your competitor's name on Google and clicking their ad would cost them a click, which is a different thing and not a fair practice.

The Transparency Center and Auction Insights are free. AdEye costs $60, $99, $300 or $600 a month for 500, 2,000, 10,000 or 20,000 searches, or $30 to $300 a month billed yearly, after a one-time demo of 10 searches. Keyword-estimate tools such as SpyFu start at $39 a month and Semrush's Advertising toolkit at $99. Our ad spy tool pricing page compares the market.

Yes. The same lookup works for any practice that runs Google Ads under a verified advertiser. We have walk-throughs for dental practices and chiropractic clinics, and our local business ad spy tool page covers the general local workflow.

Read every question we get

Explore more

More ways to spy on competitor ads

Realtor Google Ads Spy Tool for Real Estate Agents

Type a competing agent's, team's or brokerage's website and see the Google ads it is paying for right now, longest runners first.

Learn more

Home Services Google Ads Spy Tool for Plumbers and HVAC

Type a rival plumber, HVAC company or roofer's website and see the Google ads it is paying for right now, sorted by how long each one has run.

Learn more

Google Ads for Chiropractors Spy Tool for Rival Clinics

Type a rival chiropractic clinic's website and see every Google ad it is paying for right now, with the longest runners first.

Learn more

See every ad spy tool use case See ad spy tool pricing Back to the ad spy tool

See what your competitors are running today

Type any brand and watch their live ads stream into one feed, AI-tagged with the hook, angle and what is actually working.

See pricing

Public Google Ads Transparency data only. Nothing behind a login, no private data. Every CTA opens a quick signup, not a checkout.

Live Google Ads Transparency data · Run length · Public data only