SpyFu Pricing: $39, $119 and $249 Plans and Cost

SpyFu pricing is $39 a month for Basic, $119 a month for Pro + AI (a discounted $59 for the first month) and $249 a month for Team / Agency. Paying annually drops those to $29, $89 and $187 a month, advertised as three months free, a 25 percent saving, or $120, $360 and $744 a year. Extra seats are $30 each. There is no free trial, only a 30 day money-back guarantee. Verified on spyfu.com on 6 September 2026.

SpyFu is one of the cheaper ways into competitor PPC data, which is exactly why the pricing question gets asked so often: buyers want to know whether the entry price is the real price or the opening bid. This is what the plans cover, where the cost actually lands once a team is on it, what the API is billed at, and which parts of the job the subscription does not touch at all.

How much does SpyFu cost?

SpyFu publishes three tiers. Monthly, they are $39, $119 and $249. Annually, the same tiers are billed at $29, $89 and $187 a month, which SpyFu presents on its own pricing page as "Get 3 months free" and a 25 percent saving. The Pro + AI tier carries a first-month promotion at $59, with the page stating plainly that it is $119 a month thereafter. Additional user seats are $30 each per month.

Two things about that ladder catch people out. The widely repeated "SpyFu starts at $29" figure is the annual rate, not the monthly one, so a team buying month to month pays $39. And the top tier exists: most third-party summaries stop at $119 and never mention Team / Agency at $249, which is the plan an agency with more than one person on the account actually needs.

One practical warning before you compare quotes. SpyFu loads its plan prices into the page with JavaScript, in separate elements from the plan names, so scrapers and AI summaries frequently pair the wrong number with the wrong tier. Several review sites currently quote figures that no longer match the site, and some still use the old "Professional" plan name that SpyFu has replaced with Pro + AI. Read the prices on spyfu.com yourself, and treat every third-party figure, including this page on a later date, as something to verify.

What are the SpyFu pricing plans, and what does each one cap?

The tiers are not three sizes of the same unlimited product. Basic is genuinely capped, and the caps are the reason most buyers move up. Basic returns 10,000 rows per search and allows 10,000 rows of data export, tracks one live site, includes 5,000 weekly tracked keyword rankings and 10 automated reports, and gives one seat. Pro + AI removes the row caps entirely (unlimited search results, unlimited exports), tracks 10 live sites, raises weekly tracked rankings to 15,000 and automated reports to 100. Team / Agency is unlimited on site tracking projects and automated reports, carries 50,000 weekly tracked rankings, and includes five seats.

Historical data is one of the few things that does not change by tier: SpyFu advertises 10 or more years of history on all three plans, which is unusual and is the strongest single argument for the entry price. API access is the exception: SpyFu's pricing page marks it as not included on Basic, and its developer documentation states that access comes with Pro + AI and Team / Agency only.

SpyFu has also folded AI features into the same subscriptions rather than charging separately for them: a ChatGPT integration that pulls SpyFu data into a chat session, AI brand monitoring, and RivalFlow, which is metered by site rather than by row. If those are the reason you are looking at the tool, note that Basic includes zero RivalFlow sites, so the AI content half of the pitch effectively starts at Pro + AI.

Does SpyFu have a free trial?

No. SpyFu does not run a conventional time-limited free trial and never has. What it offers instead is a 30 day money-back guarantee, stated on its own pricing page: ask for a refund inside the first 30 days of your membership and you get all of it back, with cancellation available by live chat, email or phone rather than buried in account settings.

For evaluating competitive data, 30 days is worth more than a seven day trial, because coverage only proves itself over a full billing cycle. The trade is that you pay first and ask afterwards, which some finance processes treat differently from a cancelled trial. SpyFu is not unusual here: most tools in this category skip the trial entirely, and we compared which ad spy tools offer a free trial against which offer a refund window instead.

The limited free searches are enough to answer one question: does SpyFu have meaningful data for your specific competitors. Run two or three of your real rivals rather than a famous brand, because coverage in a niche B2B category looks very different from coverage in retail.

There is a free way to answer part of the same question first. Google Ads Auction Insights lives inside the account you already pay for and names the advertisers you actually share auctions with, measured from the auction rather than modeled from scraped results. Run that before you buy anything, because it tells you which competitors are worth researching at all, and it costs nothing.

How much does the SpyFu API cost?

The SpyFu API is not a separate subscription. Access comes with Pro + AI and Team / Agency only (Basic is excluded), and usage is billed pay as you go, per row of data returned by a request. Pro + AI includes a $40 monthly API credit and Team / Agency includes $100; the credit is subtracted from the month's calculated usage and only the remainder is charged to the card on file.

Rates vary by endpoint and are quoted per thousand rows. The cheapest endpoints, including keyword information and the competitors API, are $0.20 per 1,000 rows. The most expensive, the top pages endpoints, are $5.00 per 1,000 rows. That spread matters more than the headline plan price if you are building anything automated: a nightly job pulling top pages for 50 domains behaves very differently on the invoice than the same job pulling keyword rows.

Our SpyFu API pricing guide lists the rate for every endpoint and prices three real monthly workloads. Work out your expected row volume per endpoint before you commit to a tier, because the API credit is the only part of SpyFu pricing that can quietly exceed the subscription itself. It is also worth noting how unusual that transparency is in this category. Semrush, the obvious comparison, publishes no dollar price per API unit at all and gates access behind its $549 tier, as our breakdown of Semrush API pricing sets out. Teams that want raw ad data rather than modelled keyword rows usually want a different shape of endpoint entirely, which is what our ad library API page covers.

What is the real SpyFu subscription cost for a team?

The subscription cost that catches teams out is seats. Additional users are $30 each per month on top of the plan, so a three-person agency pod on Pro + AI is $179 a month, not $119. Team / Agency includes five seats for $249, which means the break-even against stacking seats onto Pro + AI arrives at the fifth user. Below that, seats on Pro + AI are cheaper; at five or more, the Team plan wins outright and brings unlimited reports with it.

Run the arithmetic with your real headcount and your real billing cycle before comparing SpyFu to anything else, because almost every published comparison quotes the single-seat annual price, which is the lowest number on the page and the one fewest buyers actually pay.

This tier shape works in a small team's favor compared with the rest of the category. On most competitor tools the useful module sits at the top of the price list, which is why Similarweb pricing puts its advertising data behind its higher plans while the entry tier gets none of it. SpyFu sells one dataset at three sizes instead, so the entry plan answers the same questions as the expensive one, just fewer of them per month.

Is SpyFu worth it?

The most common alternative on a shortlist is Semrush, which costs several times more and covers far more than paid search. If that is the decision in front of you, the side-by-side in SpyFu vs Semrush sets the two price ladders against what each actually reports.

SpyFu is worth it if your next decision is a bidding decision. The keyword history is the product: which terms a competitor has bought, which they abandoned, roughly what the category costs per click, and how their positions moved over years. For a paid search team or an agency writing a pitch deck, that shortens the audit work that wins accounts, and $39 to $249 a month is cheap against a single retained client.

It is not worth it if what you are short of is creative. SpyFu will show you historical ad copy text, which helps with messaging, but it does not hand you a browsable feed of the image, video and Shopping creative a competitor is running right now. That sits in Google's own Ads Transparency Center. If the gap you are trying to close is what should our next ad look like, the keyword data is not the thing you are missing, and there is a fuller breakdown in our SpyFu alternative comparison.

What SpyFu pricing does and does not include

The bundling of SEO alongside PPC is the strongest argument for the price. A team that would otherwise pay separately for a rank tracker and a backlink tool can fold both into one subscription, and if publishing is where that research ends up, an SEO agent that turns keyword findings into published articles picks up where the reporting stops. Whether the SEO half is deep enough to replace a dedicated tool depends on how seriously you take organic; for most PPC-led teams it is a useful extra rather than a replacement.

How accurate is the data you are paying for?

Every keyword volume, cost per click and spend figure in SpyFu is inferred. The tool crawls search results at scale, records which advertisers appear against which terms, and models the rest. That is a legitimate method and often the only one available, but it is an estimate carrying error nobody outside the ad account can quantify. It catches head terms well and misses long-tail, dayparted and geo-limited campaigns.

Describe it to a client as a directional sample and you will never be caught out. Present it as their competitor's budget and eventually you will. The only competitive figures that are not modelled are the ones Google publishes itself: the verified advertiser behind an ad, the creative, and the dates it ran. Those come from the Ads Transparency Center, and the wider tool landscape is covered in our guide to PPC competitor research tools.

SpyFu pricing compared with the alternatives

Comparing these on price alone is misleading, because only two of them answer the same question. It is also worth knowing what the same data costs at the top of the market: our Adthena pricing breakdown covers the enterprise end, where paid search intelligence is quoted against annual ad spend rather than sold by seat. SpyFu and Semrush both estimate the keyword and budget side. The Transparency Center and a Google ads spy tool built on it both report creative that Google has already published. Most agencies that do this seriously end up paying for one of each, and at these entry prices that is a smaller line item than a single seat in most enterprise tools.

Can I cancel SpyFu at any time?

Monthly plans can be cancelled from inside the account and stop at the end of the billing period. Annual plans are the ones to think about, because the advertised savings of $120 to $744 a year exist precisely because you are committing for twelve months. If you are buying SpyFu for a single client engagement rather than an ongoing book of work, the monthly price is usually the honest comparison to run, even though it looks worse on the pricing page.

Who should buy SpyFu, and who should not

Buy it if you manage Google Ads accounts, pitch on keyword opportunity, or need to size a category before committing budget. The history is deep, the price is low for what it does, and nothing else at this price covers paid and organic together.

Skip it if your work is creative-led: if you win business by showing a prospect the ads their competitors are running and where the messaging gap sits, keyword tables are not what you put on screen. In that case the money is better spent on something that returns the creative itself, sorted by how long each ad has survived, which is the one public signal that separates a competitor's proven ads from their failed tests.

SpyFu sits at the cheap end of paid search intelligence, which is easier to judge with the whole market in front of you. Our ad spy tool pricing comparison collects every price we have verified directly from a vendor page, with dates, and the companion breakdowns cover Adbeat pricing, The Search Monitor pricing and PowerAdSpy pricing.